optimization

I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]

We have just issued a new version of the Decision Management Systems Platform Technologies report. There are several new vendors included like Saffron Technology, Informatica, Decisions and Precog as well as a number of updated reviews including GDS Link, IBM and others. Check out the report online or download it as a PDF here. If you [...]

IBM has a portfolio of decision optimization products that are integral to their smarter analytics strategy, aimed at both the hard-core optimization experts as well as targeting line of business markets. IBM sees optimization expanding, expanding from the traditional optimization technology market to a more mainstream decision optimization platform with an increasing focus on specific [...]

Marketing is a great use case for Decision Management and we see this reflected in the  growing interest in using Decision Management Systems  to improve retention, increase cross-sell and up-sell, develop customers over time and improve customer satisfaction – key objectives of a successful marketing organization. In fact using analytics, especially predictive analytics, business rules [...]

A recent Gartner group announcement said something that caught my eye Seventy percent of high-performing companies will manage their business processes using real-time predictive analytics or extreme collaboration by 2016, according to Gartner, Inc. “It has been technically possible to implement real-time analytics in transactional and record-keeping operational applications for decades. However, few business processes [...]

One of the sessions I am most looking forward to is next – Ryan Schmiedl and SAS’ view of Decision Management. Ryan kicks it off with examples of operational decision making – credit card approvals, car loan approval, claims payment. Decisions about transactions made in real-time or near real-time. These systems, Decision Management Systems, embed [...]

Russ Cobb and Randy Guard came up to walk us through a day in the life of a marketing department: Problem identification by the CMO Discovery and segmentation by the marketing analyst Campaign design and execution by the campaign manager Optimization and social listening by the campaign manager and marketing analyst Results for the CMO Randy [...]

Jim Davis kicked off the annual SAS analyst event. SAS sees their work on in-memory analytics in recent years as another major change in the way companies handle data and develop analytics, especially when combined with their work on taking advantage of this with their new visual analytics interfaces. This, he says, is going to [...]

I am giving a webinar with IDG and IBM on ‘Better Results With Analytics and Decision Management Systems‘ at 10:00am Pacific/1:00 PM Eastern on Wednesday, February 27, 2013. To fully leverage and reap the benefits of Big Data, organizations need to adopt the proven technologies of business rules AND predictive analytics to build decision management systems [...]

Version 3 of our widely read report on Decision Management System platform technologies is now available. Many thousands of people have downloaded this report since we started publishing it – remember it is free to download and share. This release contains a large section on use cases, giving lots of examples of Decision Management Systems and [...]

Lityx was started about 7 years ago with a focus on analytics, especially marketing analytics. Lityx is focused particularly on more complex forms of analytics such as predictive modeling and optimization. Lityx works with companies from non-profit, media, gaming, financial services, healthcare and retail. Their initial focus has been on marketing analytics and involves optimizing [...]

Medio started in 2004 with a mobile-first focus on predictive analytics for customer engagement and monetization. Since then they have grown to over 80 people with a cloud-based solution designed to help companies boost engagement and monetization opportunities with their customers on mobile and other IP-connected devices. Medio specializes in personalized real-time information and recommendations [...]

I got to hear Jim Sinur (@jimsinur)talk about intelligent business operations – what he sees as the future of business process and business rules at Building Business Capability 2012. Jim sees two critical trends – a focus on incremental transformation and a new business/IT gap driven by the business’ focus on business process and IT’s focus [...]

I wrote about Blaze Advisor 7.0 back in September. FICO is about to release Blaze Advisor 7.1 and key themes for 7.1 are a focus on increased business control and flexibility, faster time to deployment and more integrated simulation. The key driver for this comes from the steady increase in business user engagement – the [...]

We recently updated our popular Decision Management Systems Platform Technologies Report for 2012. Available online or as a downloadable PDF, this report is the most comprehensive description of the technologies available for building Decision Management Systems. It covers business rules and Business Rules Management Systems, data mining and predictive analytics workbenches, optimization suites and solvers as [...]

As many of you know, Decision Management Solutions publishes a report on Decision Management Systems platform technologies. We have just released a new version with more vendor information, links to product reviews and great new content on best practices and key product characteristics. To recap: Decision Management Systems are agile, analytic and adaptive. They are [...]

As part of our ongoing work on technologies for Decision Management Systems I recently completed a product review for IBM’s Analytical Decision Management. You can get the full review from IBM here and my (much less detailed) first look is here. A new version of the report itself is also imminent….

Experian has recently renovated their decision management platform – now called PowerCurve™. Experian’s clients generally need to achieve one of four goals – increase revenue through market share growth; controlling risk to manage exposure and reduce losses; increased operational efficiency; or compliance. These goals obviously drive you to using Decision Management Systems and to use [...]

Neil Raden of Hired Brains recently published a new report – “BI is Dead! Long Live BI! Making the Transition From Data to Decisions“. Neil and I go back a ways – he and I wrote Smart Enough Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions, the first book on Decision Management, back [...]