optimization

FICO Analytic Modeler is FICO’s in-browser analytic tool suite – the evolution of the Model Builder product line post the InfoCentricity acquisition. These offerings are part of the FICO Analytic Cloud, a cloud-based environment for building and managing analytic models and deploying analytics into decisioning applications.  It also features a marketplace for analytic solutions. The [...]

Join us at Decision Camp 2014, October 13-15, 2014 in beautiful San Jose, CA hosted by PayPal. Decision Camp is an event by decision management practitioners for practitioners – and registration is free! Practitioners are Business Analysts, Business Experts, Developers or Architects that use or consider using Decision Management technologies such as Business Rules, Predictive Analytics, Business Intelligence [...]

Experian’s PowerCurve platform was released in 2012 (I blogged about it here) and has been expanding and rolling out since then. It consists of a set of Data Management and Decision Management capabilities supporting a set of application across Originations, Customer Management and Debt Management. Fraud prevention and identity verification capabilities can be integrated with [...]

I got an update from Zoot recently about their zDecision product (having last been briefed back in 2012). First, a quick update on Zoot: They are focused almost entirely in the financial services industry, especially on lenders. Their products are designed to be very flexible and so support the kind of out of the box [...]

As part of my ongoing series on Marketing Decision Management solutions I recently caught up with Granata Decision Systems. Granata was founded in 2012 by folks from the University of Toronto who specialize in optimization and AI. GDS’ product is a marketing optimization solution targeted at organizations with a relatively sophisticated customer analytics environment who [...]

IBM has recently released IBM SPSS Modeler 16 with three distinct packages: Professional with everything for structured data Premium adds text analytics, entity analytics and social network analysis Gold adds the Decision Management capabilities to the Premium package IBM SPSS Analytical Decision Management (ADM) will increasingly be included in the IBM SPSS Modeler Gold package [...]

i4C Analytics is focused on delivering advanced analytic applications for specific industries and business decisions. These packaged analytic applications apply predictive analytics in real-time in a highly automated environment. The applications use automated analytic model creation as well as allowing data scientists and predictive analytic professionals to integrate their own models to solve the business problems [...]

Neil focused his session on Analytics. Analytics, he says, has roared to the front office in recent years (driven in part by the explosion of data and data management technology). Big, as in Big Data, is relative. The rate of increase has not particularly changed in recent years but the rate of increase is being [...]

We recently released The Decision Management Manifesto. In previous posts I explained why we did this and why decisions are important. This week I want to talk about the technologies involved in Decision Management. Most organizations will find that adopting Decision Management requires them to adopt some new technologies. Managing and automating business decisions is different [...]

I am pleased to announce the publication of The Decision Management Manifesto. The goal of the manifesto is to provide decision management practitioners with a useful synthesis of many years as a decision management practitioner, speaker, author and trainer. I am fortunate to work with and talk to a lot of people about Decision Management [...]

Since 2012 we have published a comprehensive report on the software technologies and products available to build Decision Management Systems – the Decision Management Systems Platform Technologies Report. Tested and established in many industries, these technologies include Business Rules Management Systems, data mining or Predictive Analytic Workbenches and Optimization suites as well as new in-database [...]

Matt Gershoff, CEO of Conductrics (a product we reviewed here) wrote a nice piece on A/B Testig over at the Analyzing Media blog – It’s all One Big Decision: Testing, Analytics, & Targeting. Matt discusses the role of A/B testing, of predictive analytics and of optimization in a nice, straightforward piece. Well worth reading. I wrote [...]

I got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of decisioning– as clients move from profiling and segmenting their customers, to predictive scoring and business rules to optimization. They see some interesting numbers for improvement through this lifecycle [...]

I am giving a webinar about Oracle Real-Time Decisions on June 25 at 10am Pacific/1pm Eastern I will be joined by Nick Engelhardt of Oracle. We will discuss the benefits and applications of decision management and how decisions made using big data and analytics are transforming today’s dynamic customer experiences at the moment of impact. Topics will [...]

I got a chance to catch up with Via Science recently [Post updated June 2014 to reflect some changes in terminology]. Via Science is focused on “Big Math” for “big data.” They see big data companies spanning from data collection to search/storage to analysis/visualization. Big Math – the category in which they like to put [...]

UPDATED 2/19/2015 for SAS® Decision Manager v 2.2 reflecting ongoing integration of capabilities into the core product as well as new features (in italics). SAS has announced its new Decision Management product – SAS® Decision Manager  – back in 2013 and it is now in version 2.2. Over recent years SAS sees an increasing focus [...]

Jason Verlen and Bernard Spang took one of the breakout sessions on analytic innovations. IBM, as noted yesterday, sees a progression of analytics from descriptive to predictive, prescriptive and ultimately cognitive. The purpose, of course, of big data and analytics is to drive better decisions. Managing big data is a necessary step but acts only [...]

Bob Picciano and Les Rechan came up next to discuss Big Data and Analytics: Fueling Competitive Advantage in the New Era of Smart. Five years ago IBM launched the Smarter Planet initiative. On a smarter planet, they say, everything is connected and instrumented and this is reflected in the explosion of Big Data. To drive value [...]

Decision optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved. Combine this with the many possible action combinations, uncertainty about what customers might do, as well as [...]