Marketing

Jim Davis kicked off the annual SAS analyst event. SAS sees their work on in-memory analytics in recent years as another major change in the way companies handle data and develop analytics, especially when combined with their work on taking advantage of this with their new visual analytics interfaces. This, he says, is going to [...]

I am giving a webinar at 10:00am Pacific on January 30 with Inkiru on Engagement, Loyalty, Costs and Growth – Driving retail success with predictive analytics and decision management Retailers see tremendous value in business intelligence and real-time analytics as a way to make sense of the vast amount of data they collect. The challenge is [...]

I don’t know how many of you have kindles but my family is awash in them. Several of us get the Amazon Daily Deal emails too and, of course, the kindle displays an advertisement for the daily deal when it is charging or idle. And while all this is fairly up-to-the-minute in terms of marketing it still lacks [...]

Listening to Marketplace yesterday I heard a piece on AT&T’s new “video bills.” Now I am sure this sounds cute to the folks in the AT&T marketing department and you can just hear the conversation can’t you? Someone points out that people hate their bills, that the customer service people are deluged with people calling who [...]

Lityx was started about 7 years ago with a focus on analytics, especially marketing analytics. Lityx is focused particularly on more complex forms of analytics such as predictive modeling and optimization. Lityx works with companies from non-profit, media, gaming, financial services, healthcare and retail. Their initial focus has been on marketing analytics and involves optimizing [...]

Gagan Saxena, Decision Management Solutions’ VP Consulting is giving a webinar on Business Design for the big-data driven, social and mobile Consumer: A Decision Management Approach at 10am Pacific/1pm Eastern on October 16th. Redesign your business for the big-data driven, social and mobile consumer. Attendees will be introduced to a company trying to build capabilities to [...]

I am giving a webinar on the 5 Benefits of Customer Decision Management at 10am Pacific/1pm Eastern on October 11 (changed date and time). Knowing how to create better, more profitable customer relationships starts with an understanding of the strategic and day-to-day operational decisions your company or organization is making about those customers. If you [...]

Rexer Analytics have just released the results of their 2011 survey – the 5th annual one, answered by over 1,300 data miners from 60 countries in the first have of 2011. The survey continued to show that CRM/Marketing, Financial and Insurance are the major commercial focus areas for data mining. It also reiterated the top [...]

Last week there was an exciting announcement, reflecting the growing interest in Decision Management and the rapid acceptance that decisions are something that companies and organizations must manage if they are to survive and thrive in the area of big data. I am delighted to announce that Decision Management Solutions, the company of which I [...]

The last two weeks have been very focused on analytics, especially predictive analytics. First I attended the IBM Analyst Summit where they formally launched their big new focus on Decision Management (see my blog series here). This event was a big deal, I believe, because it showed IBM’s increased focus on Decision Management – moving [...]

Deepak Advani came back on stage to give more details on Decision Management software from IBM. Obviously Decision Management 6 came out a while ago, bring rules and analytics together. With the new release there are several new features: Integration of CPLEX The new release integrates the ILOG CPLEX Optimization engine Entity Analytics The integration [...]

This session is focusing on three specific functional areas – customer intelligence, financial crimes/fraud and risk management. Customer Intelligence The landscape of Customer Intelligence involves the growth of empowered consumers thanks to the proliferation of channels, the explosion of data and the evolving CMO role as they have to balance analytical and creative. SAS’s vision [...]

I got an update on GDS Link recently, having last written about them in 2010 (see this First Look on GDS Link). Since 2006 they have been helping banks and other credit issuers to build custom, tailored, customer-centric risk applications. DataView 360, the core product, was designed to address what they regard as the key [...]

StatSoft was founded in 1984 and started building statistical software when it first became practical to deliver on the PC. STATISTICA is an enterprise predictive analytics platform on the Windows platform with role-based access, connections to the various data sources that companies have and support for data exploration through to deployment. The product has four [...]

I have recently finished a new white paper on Managing the Next Best Activity Decision, sponsored by KXEN. Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are [...]

I am giving a webinar with KXEN on January 24th at 11am Pacific/2pm Eastern on Next Best Activity decisions Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many [...]

I got an update from InfoCentricity recently. InfoCentricity are a software company focused on delivering a web-based, advanced predictive analytics workbench (Xeno). They were founded back in 2000 have been releasing various components of their Xeno platform since then as well as a first application based on this platform (Campaign Analyzer). Xeno4 is the new [...]

Steve Mills opened up the discussion talking about Big Data, making the point that the art of the possible when it comes to data has been growing steadily for many years – though the current explosion in data is pretty impressive. For instance 1.3B RFID tags in 2005 and 30B in 2010, 4.6B mobile phones [...]

We have had great response to our Predictive Analytics in the Cloud survey – thanks to KD Nuggets for their support in particular this last week – and I have recorded a podcast with some of the initial highlights. We are leaving the survey open through the end of Predictive Analytics World so you can [...]