I am giving a webinar with KXEN on January 24th at 11am Pacific/2pm Eastern on Next Best Activity decisions
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing Next Best Activity programs, which consider all possible actions, from marketing offers to customer service actions, and select the one most likely to build long term value.
You can register for the webinar here.