customer

I am attending this year’s Building Business Capability conference and blogging sessions like this one from Jim Sinur of Aragon Research. I gave a tutorial earlier in the week on decision modeling with DMN and will be speaking later in the week with David Herring of Kaiser Permanente (and signing my new book, Available now! Real-World Decision Modeling [...]

Last session for me at IBM’s World of Watson is the keynote from IBM CEO, Ginni Rometty. Another very slick video on the different ways IBM’s cognitive, cloud and analytic solutions are being used around the world got us started. And again, IBM emphasized “with Watson” as part of their ongoing positioning of Watson as additive to people, [...]

Second keynote at IBM’s World of Watson is on the role of cloud and data as the foundation for cognitive systems and businesses. Bob Picciano from IBM’s analytics business kicked things off. Bob began with a discussion of how IT’s value has changed – from a focus on processing and how fast/cheap it can be done to a [...]

Continuing in the analyst program at IBM’s World of Watson event with Beth Smith, GM Offerings and Technology for IBM Watson, introducing some Watson elements for Conversation – one of the four C’s of Watson (Cloud, Content, Compute and Conversation). Watson, at its core, is about finding knowledge in noisy data at enormous scale. Watson listens to [...]

I spoke at the IBM Process Transformation Summit today on Transforming Business Operations One Decision At A Time. I began with some examples of operational excellence, showing how four pillars really matter – data, metrics, processes and decisions. Of these, it is decisions and processes that offer opportunity to transform business operations. Organizations that transform themselves in [...]

I recently participated in a webinar on Modernizing Your Legacy Platform to Deliver an Optimal Customer Experience with Benjamin Baer of FICO We discussed how, with today’s consumers expecting a compelling digital experience, organizations trying to develop modern, mobile and secure UIs are struggling with the limited capabilities of their legacy systems. An ‘optimal digital experience’ requires real-time transactions, seamless [...]

I participated in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers with Steven Noels of NGDATA. We discussed next best action marketing, where each customer becomes a “segment of one” versus a “segment of many,” improving marketing action precision and relevancy. Implementing next best action marketing requires the right technology to give you [...]

I am giving a webinar on Modernizing Your Legacy Platform to Deliver an Optimal Customer Experience with FICO, Thursday, September 22, 2016 at 10:00 am Pacific/ 1:00 pm Eastern Today’s consumers expect a compelling digital experience, especially on mobile devices. To do that, organizations need the tools to develop modern, mobile and secure UIs – however, many [...]

Enova Decisions was launched in January of 2016 as an outgrowth of Enova International’s existing technology and analytics capabilities, which are used to offer online consumer and small business loans to 11 brands in six countries including NetCredit and Headway Capital. Launched in 2004 as an online lender, Enova does all its own analytics for [...]

I am participating in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers on September 21st at 12 Noon Eastern/9am Pacific with Steven Noels of NGDATA. Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part [...]

I recently got a chance to catch up with the IBM SPSS team for an update. Analytics, in IBM’s view and mine, are increasingly necessary as digitization increases the scale of business data and digital disruptors increase the difficulty of making good decisions. For those being disrupted analytics offers a powerful way to fight back. [...]

One of my students (from the UCI Extension Predictive Analytics Certificate in which I teach Business Goals for Predictive Analytics) sent me this article on Toyota Financial Services and its use of data science, predictive analytics, in collections. It’s a great example of how to use analytics to improve your business outcomes and well worth a [...]

I am co-hosting TDWI’s Solution Summit on Business Innovation through Analytics and Big Data Architectures with Philip Russom, April 10-12 in Savannah, GA Business, analytics, and big data are colliding to create new and innovative ways of running a business, regardless of organizational size or industry. From one direction, organizations are collecting data from new sources, [...]

Customer Intelligence is a core focus for SAS. Over the last year, real-time next best action, optimization, marketing efficiency are driving investments in Customer Intelligence in the SAS customer base. More organizations have initiatives focused on improving the customer experience, integrating digital silos for a digital experience and big data. The Customer Intelligence product is designed [...]

I am at the SAS Inside Intelligence event in Steamboat getting the annual update on all things SAS. First session of the day is the Executive Viewpoint. Jim Goodnight and Randy Guard kicked things off. Creating a single global organization was a big part of last year with legal, finance, sales, marketing and more becoming global [...]

Predictive analytics is a powerful tool for managing risk, reducing fraud and maximizing customer value. Those already succeeding with predictive analytics are looking for ways to scale and speed up their programs and make predictive analytics pervasive. But they know there is often a huge gap between having analytic insight and deriving business value from it – predictive [...]

Many organizations have buried their operational decision making in business processes and information systems, making it hard to optimize how these decisions are made. This matters because more and more of the value created by business processes is associated with these kinds of decisions. As more processes are digitized and automated to keep pace with [...]

We are running our regularly scheduled, and highly reviewed, Introduction to Decision Management training again February 23-25, 10am-11:30am Pacific each time. Decision Management allows the effective automation of decision-making combined with increased business agility and greater effectiveness. Decision Management is a proven approach for adopting business rules and predictive analytics technology. Used with these technologies, [...]

Mark Clare, the Global Head of Data/Information Management and CDO at HSBC, came up next to be interviewed by Jill Dyche of SAS. Mark has been a CDO previously and took his latest role in large part because it is a business role focused on driving data into the operations of several division. He and [...]