The white paper of the week this week is Transforming Retail Marketing with Predictive Analytics
Retailers need to develop a loyal customer base and market effectively to them. But customers increasingly shop in multiple channels and formats, and have more choices than ever before. Using analytics to target customers with personalized marketing can transform the retail environment, building brand loyalty and increasing sales.
This paper was sponsored by IBM and it discusses the challenges of driving sales and loyalty for retailers, the transformational journey to data-driven 1:1 marketing decisions and next steps for using information to transform retail marketing.
You can find this white paper, and many others, on our white paper resources page.