Marketing

COVID-19 is driving a new normal in which resources must be allocated and managed more dynamically.

The new normal of COVID-19 is going to need customer relationships to be built and sustained remotely.

The new normal of COVID-19 requires systems that let you react quickly and accurately.

I am giving a webinar on Rapid Deployment of Customer Next Best Action at 10am Pacific/1pm Eastern on November 2. Attend this free webinar to learn how you can quickly deploy next best action decisions that deliver the right marketing or customer service message to each customer, each time you interact with them. Learn from real world [...]

I am giving a webinar on Success in Customer Next Best Action: Decision Modeling, Rules and Analytics Thursday, May 18, 2017 10:00 AM PDT Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and market engagement. Executives want to ensure that every interaction with every customer adds value – they want [...]

I participated in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers with Steven Noels of NGDATA. We discussed next best action marketing, where each customer becomes a “segment of one” versus a “segment of many,” improving marketing action precision and relevancy. Implementing next best action marketing requires the right technology to give you [...]

I am participating in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers on September 21st at 12 Noon Eastern/9am Pacific with Steven Noels of NGDATA. Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part [...]

Last session of the day is a freeform executive Q&A so I will just list bullet points as they come up: Open Source R is obviously a hot topic in analytics and SAS’ focus on more open APIs that are broadly accessible and their renewed focus on academic partnerships are designed to “leave R in the [...]

Customer Intelligence is a core focus for SAS. Over the last year, real-time next best action, optimization, marketing efficiency are driving investments in Customer Intelligence in the SAS customer base. More organizations have initiatives focused on improving the customer experience, integrating digital silos for a digital experience and big data. The Customer Intelligence product is designed [...]

I am at the SAS Inside Intelligence event in Steamboat getting the annual update on all things SAS. First session of the day is the Executive Viewpoint. Jim Goodnight and Randy Guard kicked things off. Creating a single global organization was a big part of last year with legal, finance, sales, marketing and more becoming global [...]

We are running our regularly scheduled, and highly reviewed, Introduction to Decision Management training again February 23-25, 10am-11:30am Pacific each time. Decision Management allows the effective automation of decision-making combined with increased business agility and greater effectiveness. Decision Management is a proven approach for adopting business rules and predictive analytics technology. Used with these technologies, [...]

Next up was a discussion of the Teradata Marketing applications with a presentation from MGM Resorts. I wrote about their marketing solutions back in 2013. These solutions have evolved and include in-house and acquired technology like Market Helm, Aprimo and others. These solutions are designed to bring cross-channel consistency and customer specificity. Individualization, real-time interaction, [...]

Last week OpenText acquired Actuate and their CEO, Mark Barrenechea, blogged about the acquisition. As Mark says “analytics are a hot technology” so mergers and acquisitions in the analytic space are to be expected. With OpenText‘s focus on Enterprise Information Management and its strong content management capabilities, an analytics firm like Actuate makes good sense. OpenText already had content management, business process [...]

Next up a customer panel with cspire, xo communications and Purdue University. First question was what new things can you do with Watson Analytics? Easily convert data into a story in the context of a business The cloud supports a very distributed workforce allowing  more people to access more advanced analytics Empowering people who would [...]

This week’s white paper is an oldie but goodie – The Case for Centralized Customer Decisioning An Imperative for Every Channel, Every Interaction Marketing understands customers better than any other single group, and should own customer treatment decisions. As marketers strive for a genuine dialogue with their customers, an interactive and personalized experience that builds brand [...]

My final session of the event is George Mathew’s General Session on the product and its roadmap. George recapped Alteryx’s laser focus on data analysts – who make up a big chunk of the audience here – and their focus on making the next best decision. It’s great to see the focus on decision-making not just [...]

Next up at the Alteryx Influencer Summit was a discussion of the overall growth strategy from Rick Schultz and Paul Evans (Marketing and Sales). Most of this is under NDA, as you would expect, but Alteryx was willing to discuss how they have been improving their customer acquisition approach: A laser focus on the business analyst as their [...]

IBM recently introduced a Predictive Customer Intelligence solution. Like the counter fraud solution earlier, this is one of IBM’s multi-product and services signature solutions. The focus of this solution is the increasing need to be truly customer-centric, focusing marketing on individual customers not on segments or campaigns, not on pre-existing mental models or ideas. This matters [...]

Since I last wrote about 11 Ants they have increasingly focused on retail analytics to help retailers make the most of their transactional data and loyalty program data. 11 Ants new Retail Analytics Platform is designed to address a number of initiatives in retail – integrating customer behavior deeply into metrics, being consistently customer-centric across [...]