Putting business analytics to work is top of mind for organizations like yours. Business agility and operational responsiveness are more important than ever. There is a real opportunity to use analytics – especially predictive analytics – to seek out increasingly small margins and understand your customers, products, channels, partners and more. But predictive analytics is only part of the solution – you must put these analytic insights to work making better decisions every day. Business rules offer the agile, business-centric platform you need to manage decisions and effectively deploy predictive analytics. Putting them together requires a new conceptual framework – Decision Management.