segmentation

Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to [...]

I last looked at Scorto back in 2010 (see this First Look). The firm continues to be focused on Decision Management and risk management solutions and now has 7 offices around the world focused on insurance and banking customers. In particular Scorto focuses on debt collection, customer acquisition, loan origination and risk management. The products [...]

Medio started in 2004 with a mobile-first focus on predictive analytics for customer engagement and monetization. Since then they have grown to over 80 people with a cloud-based solution designed to help companies boost engagement and monetization opportunities with their customers on mobile and other IP-connected devices. Medio specializes in personalized real-time information and recommendations [...]

I have previously written about Angoss and its products (most recently this post on their 7.5 release) and recently got an update. As a company Angoss is focused on delivering data mining and predictive analytics to improve performance in sales, marketing and risk. They have a set of products for desktop, client/server and cloud-based and [...]

I caught up with a local real-time decision making start up recently called Inkiru. Inkiru’s mission is to revolutionize real-time decision making by using the increasing volumes of data available to drive both insight and action. The core team is ex-Visa, PayPal, eBay, Chase, amazon with a focus in payments, fraud detection and security. The [...]

IBM has two core Decision Management products, Operational Decision Management and Analytical Decision Management. As noted yesterday CIOs see a need to drive better real time decisions while CEOs see the need to differentiate their organizations by translating insight into actions (by making decisions). The Decision Management solutions are focused on optimizing decisions – not [...]

Some time back I wrote Here’s how decisions and rules relate (and how to manage them) and it seemed to me that this could do with being repeated with small updates. One of the questions I get often is around how decisions and business rules relate. Business rules are, after all, one of the core technologies [...]

I got an update on GDS Link recently, having last written about them in 2010 (see this First Look on GDS Link). Since 2006 they have been helping banks and other credit issuers to build custom, tailored, customer-centric risk applications. DataView 360, the core product, was designed to address what they regard as the key [...]

Zoot was founded in 1990 and has been providing hosted decision management solutions since 1992. With a focus on financial services, Zoot’s clients include 3 of the top 5 U.S. banks and they work with clients of all sizes and across all lines of business.  Instant credit decisioning is one of their critical offerings, but [...]

I spoke to Zementis back in June of 2011 and got an update on their Universal PMML Plug-in among other things. Since then they report growing client interest with a particular focus on real-time decision-making using real-time scoring in fraud detection for instance. They have also been updating their products. ADAPA, their analytic decision deployment [...]

Jim Davis of SAS had an interesting post back in October – What do retail banking customers want?– in which he talked about the results of some consumer surveys and the banking industry’s response. The three results Jim discussed were clarity and fairness, easy access and quality customer experience. Interestingly I see all three of these [...]

I got an update from InfoCentricity recently. InfoCentricity are a software company focused on delivering a web-based, advanced predictive analytics workbench (Xeno). They were founded back in 2000 have been releasing various components of their Xeno platform since then as well as a first application based on this platform (Campaign Analyzer). Xeno4 is the new [...]

I got a quick update on Spotfire 4.0 recently (announced today – I last reviewed Spotfire in February). This release was aimed primarily at getting analytics to a wider audience through analytic dashboards and social collaboration. As we all know, many people work with others in different locations and time zones. This requires strong context [...]

Time for a quick session or two at FICO World. Chip Clarke and Andrew Beckman presented on the use of customer-level TRIAD to continuously improve their collection results for their retail banking products – to do “Adaptive Control”. Adaptive control, for those not familiar with the term, means continually challenging the way you make decisions [...]

Steve Mills opened up the discussion talking about Big Data, making the point that the art of the possible when it comes to data has been growing steadily for many years – though the current explosion in data is pretty impressive. For instance 1.3B RFID tags in 2005 and 30B in 2010, 4.6B mobile phones [...]

I was recently pointed to this great NY Times article – Do You Suffer From Decision Fatigue? The article reports on a series of experiments to evaluate the effect of making many decisions in a row. It turns out that people don’t do well with this and that “decision fatigue” sets in, reducing not only [...]

Model Builder is FICO’s predictive analytic workbench remains focused on superior scorecard technology with advanced inferencing and reject inference (described in my review of Model Builder 7.1). Integration with the Blaze Advisor BRMS and integration for common variable libraries remains a largely unique feature. The focus of the newly announced Model Builder 7.2 is on [...]

Clario Analytics has been marketing cloud-based analytic solutions since 2008. The company has been going to market with a general purpose analytic platform – Clario Platform, offering predictive analytic model development in the cloud – across multiple verticals. In addition, they leveraged their deep experience in marketing optimization and developed Clario Stream, a marketing optimization [...]

Deepak Advani kicked off day 2. SPSS was acquired by IBM in 2009 and, like all acquisitions, has to report on how well it has met the expectations set at acquisition time. SPSS has beaten every target set for it at acquisition and reviews have apparently been a “bit of a love fest”. SPSS has [...]