segmentation

I caught up with the folks from Conductrics to learn about their 3.0 release (I have blogged about Conductrics before). Conductrics has been in the decision optimization business for many years now. At its core Conductrics is about assigning customers to experiences. They recently released 3.0 with some new features. Conductrics Express is a point-and-click [...]

I got a briefing on SAS Factory Miner, to be officially released in July. SAS Factory Miner is designed to help organizations scale their analytic efforts, enabling them to solve more problems, faster, more accurately and without adding resources. SAS generally presents the analytic lifecycle with two main loops – a discovery one and a [...]

Next up was a discussion of the Teradata Marketing applications with a presentation from MGM Resorts. I wrote about their marketing solutions back in 2013. These solutions have evolved and include in-house and acquired technology like Market Helm, Aprimo and others. These solutions are designed to bring cross-channel consistency and customer specificity. Individualization, real-time interaction, [...]

Dataiku, a company founded in 2013 and based in France, launched their product, Data Science Studio (DSS), in February 2014. DSS is a web-based analytic software platform designed for data scientists and analysts. The product is designed to improve the effectiveness and productivity of data teams especially when it comes to turning raw data into [...]

Actian has recently released its new Actian Analytics Platform (blogged about here) to deliver scale, parallelism, advanced analytics etc. Following on from this they announced a new offering, Clear Path. The Clear Path Program is designed to provide blueprints to help customers adopt this platform and deliver “transformational value”. Clear Path Analytics Blueprints package up [...]

IBM recently introduced a Predictive Customer Intelligence solution. Like the counter fraud solution earlier, this is one of IBM’s multi-product and services signature solutions. The focus of this solution is the increasing need to be truly customer-centric, focusing marketing on individual customers not on segments or campaigns, not on pre-existing mental models or ideas. This matters [...]

OnStar presented at PegaWorld on their use of Pega Decision Management (the old Chordiant product) for managing telematics to improve customer experience. OnStar handles 7M customers worldwide and about 4 calls per second. It has handled more than 780M customer interactions to date including 3.8M emergencies and nearly 10M remote door unlocks. OnStar began as a [...]

SAS is upgrading its in-memory analytics products with SAS® Visual Statistics (forthcoming) and SAS® In-Memory Statistics for Hadoop. SAS In-Memory Statistics for Hadoop is available now and SAS Visual Statistics is going to be shipping in July of 2014. SAS Visual Statistics is based on the SAS® LASR™ Analytic Server for in-memory processing and is [...]

IBM has made significant investments in the mobile market in recent years. Various acquisitions and internal development efforts have resulted in a portfolio of product and service offerings under the banner of IBM MobileFirst. IBM recently summarized the state of the mobile market and its MobileFirst portfolio for analysts. It’s worth noting up front that [...]

As part of my ongoing series on Marketing Decision Management solutions I recently caught up with Granata Decision Systems. Granata was founded in 2012 by folks from the University of Toronto who specialize in optimization and AI. GDS’ product is a marketing optimization solution targeted at organizations with a relatively sophisticated customer analytics environment who [...]

As part of my ongoing series on Marketing Decision Management solutions I got an update from Lattice Engines recently. Lattice is focused on data-driven (analytic)business applications. The solutions combine “big data” with sophisticated predictive analytics to help companies market and sell more intelligently. Lattice was founded in 2006 and delivered their first application (a sales [...]

FICO has just released Model Builder 7.4, the first “Big Data” release of their analytic modeling tool (I reviewed 7.2 here and the 7.4 press release is here). Four things make this release: Text analytics and semantic scorecards High Volume Processing with Hadoop – including algorithms moved to MapReduce R Integration And drifting away from Big [...]

I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing Decision Management. These solutions have evolved from internally developed Teradata solutions as well as their acquisitions of Aprimo, eCircle and Market Helm Interactive (reviewed by me here). Several things are driving Teradata’s approach to integrated [...]

As part of our series on Marketing Decision Management Solutions, I got an update on SAS Real-time Decision Manager. SAS Real-time Decision Manager is a complete solution that delivers decision capabilities around customer intelligence for marketing and I was last updated on it back in 2010. The solution provides a unified capability for making customer [...]

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

Pegasystems had good years in 2011 and 2012 they say, with Q4 2012 being particularly strong and good results from their decision management products. They have over 2,000 employees as they go into their 30th year and are targeting $500M this year. Pegasystems maintains its focus on a platform business with a number of specific [...]

I have been getting a bit behind with my blogging and tweeting recently but I was struck by a comment on Howard Dresner’s thread (@howarddresner) based on preliminary results from his survey (http://wisdomsurvey.com). #BetterDecisionMaking (so far) is the top goal for #BusinessIntelligence – wisdomsurvey.com #BIWisdom — Howard Dresner (@howarddresner) March 8, 2013 and Boris Evelson [...]

I wrote about FICO Model Central, FICO’s model management product, back in February of 2012. A new release, 3.0, is shipping with a new feature called Model Deployment Accelerator for rapid deployment. To recap, FICO Model Central automates analytic model compliance tasks, provides alerts and visualization to help you identify needed model updates, supports getting [...]

UPDATE: I wrote this review back in March but as part of the series on Marketing Decision Management I am writing about products such as the Portrait Suite so I have added it into the series. I got briefed by the Portrait folks back when they first became part of Pitney Bowes Software but it [...]