predictive analytic model

For a software company it is also important that this automation scales appropriately. In particular any automated analytic model development tool you use should provide flexibility in deployment to match your own, manage any variability between your customers’ data models and be easy to deploy, focused on the “last mile” of analytic model development. For most [...]

Once you have identified decisions that could usefully be improved by predictive analytics you must develop predictive analytic models for each decision. Each decision is going to require a different predictive analytic model, perhaps several. Some predictive analytic models, such as predicting the future value of a customer for instance, may be useful in multiple [...]

FICO has just released Model Builder 7.4, the first “Big Data” release of their analytic modeling tool (I reviewed 7.2 here and the 7.4 press release is here). Four things make this release: Text analytics and semantic scorecards High Volume Processing with Hadoop – including algorithms moved to MapReduce R Integration And drifting away from Big [...]

I recently caught up with Alteryx,Inc.,  a company focused on democratizing Big Data – on how to get better decision making and data management at scale in an era of Big Data. Alteryx was founded in 2010 (and came from the origins of a company called SRC) and has 130 employees in North America. When [...]

I got an update from SAP on their Predictive Analytics products. Back in December I got a briefing on the Windows client (that went GA in November 2012) and the SAP HANA (SAP’s in-memory database) libraries related to it. SAP, like me, is seeing a lot of demand for predictive analytics with existing clients needing [...]

As part of some ongoing research on support for PMML I recently spoke with Concurrent. Concurrent is an enterprise software company focused on simplifying Big Data development on Hadoop. The company’s core product is called Cascading. This is a free, open-source, development framework for Apache Hadoop designed to let developers build sophisticated data processing applications [...]

I am giving a webinar with Predixion Software on The Power of Embedded Predictive Analytics, September 5th at 2pm Eastern. This is being given in conjunction with the Product Development and Management Association but is open to anyone. Enterprise Software is an intensely competitive business and products that don’t stay ahead in the race to add [...]

Continuing to expand on the questions I asked Andrea Scarso co-founder and COO of MoneyFarm when I interviewed him I wanted to focus on the question “How, specifically, do you develop requirements for analytic projects?” “In my opinion, it is paramount to start from the single and specific decision needed. Then, with a top-down process, to analyze its component elements: hard data, [...]

One of the questions I asked Andrea Scarso co-founder and COO of MoneyFarm when I interviewed him was “In your experience what are some of the top challenges for analytic professionals in terms of maximizing the business impact of what they do?” In this post I’ll take a couple of his comments and expand on them [...]

As part of our ongoing series on Marketing Decision Management solutions, I got an update from [24]7 recently. Based in Campbell, [24]7 was founded back in 2001 and is focused on helping companies deliver an intuitive customer experience. Still privately held, they were originally focused on managing contact centers, but for several years their primary [...]

I have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN: The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications. This paper discusses both the general use case for predictive analytics in [...]

UPDATED 2/19/2015 for SAS® Decision Manager v 2.2 reflecting ongoing integration of capabilities into the core product as well as new features (in italics). SAS has announced its new Decision Management product – SAS® Decision Manager  – back in 2013 and it is now in version 2.2. Over recent years SAS sees an increasing focus [...]

A solution-focused session next with Marcus Hearne talking about analytic marketing solutions. Marketing remains focused on its traditional imperatives – how to focus on customers to maximize the value of each interaction, how to measure effectiveness, what marketing mix to use etc. However the new empowered, social consumer is putting pressure on marketing as people [...]

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to [...]

Earlier this week I posted on the value of decision requirements modeling in analytic projects when it comes to coping with some of the analytic skills shortages people face. But this is not the only reason to focus on decision requirements if you are focused on predictive analytics and data mining.  In fact decision requirements modeling [...]

As part of our series on Marketing Decision Management Solutions, I got an update on SAS Real-time Decision Manager. SAS Real-time Decision Manager is a complete solution that delivers decision capabilities around customer intelligence for marketing and I was last updated on it back in 2010. The solution provides a unified capability for making customer [...]

There are lots of articles these days about the challenges of recruiting enough data scientists, predictive analytic specialists or data miner (whatever you call them). There’s not enough of them and it’s hard for most companies to compete with Google, Amazon, Facebook et al let alone political campaigns and startups. For most companies simply going [...]

It’s been over a year since I last got updated on Zementis (their 3.5 release of ADAPA and PMML Universal Plug-in). Since then they have been busy adding support for new platforms and signing new partnerships. Most recently they have announced a strategic alliance between Zementis and FICO, something Zementis sees as a big win for [...]

As part of the ongoing blog series on Marketing Decision Management Solutions I got an update from SAP on Real-Time Offer Management. This is based on an acquisition made at the end of 2006 of a real time recommendation technology developed for the CRM market, with early adoption mainly by the competitive service industries – [...]