predictive analytic model

While at IBM’s IMPACT I recorded an Ignite presentation. For those of you who don’t know, the idea behind Ignite presentations is that you get 5 minutes (exactly) and 20 slides that move every 15 seconds to make one point. I presented on Why Model Decisions? and the result is shown below. Decision requirements modeling [...]

Next session for me at FICO World is one focused on where customer decisioning is going. John Rymer of Forrester began by presenting some of the major trends found in a recent Forrester survey conducted for FICO: Customer modeling is getting much more sophisticated as companies try and understand large numbers of customers more precisely [...]

Stuart Wells, the CTO of FICO, came up to give the keynote and talk about FICO’s big cloud announcements: FICO Cloud-based Decision Management Platform (announcement here) FICO Analytic Cloud (announcement here and sign up here) Customer engagement applications  on this cloud platform announcement here (discussed also in this blog post). Stuart began with a couple of stories. [...]

I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this [...]

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

I am attending IBM IMPACT and this is a duplicate post for one running on the IBM IMPACT Blog. Business rules get everywhere – we have business rules in our user interfaces, in data quality, in business processes and more. But when organizations adopt a business rules management system they are focused on improving decision-making. [...]

I got an update from GDS Link on their Decision Intelligence product recently. This was developed initially as a consulting tool and is now available as a licensed product. The purpose of Decision Intelligence is to help customers anticipate business corrections before there is an impact on the business. Decision Intelligence provides scorecard monitoring or [...]

Syndicated from my blog on the International Institute for Analytics Site IIA is talking about analytics entering a new era, Analytics 3.0, The Era of Impact. What is Analytics 3.0? According to IIA, Analytics 3.0 marks the stage of maturity where leading organizations realize measurable business impact from the combination of traditional analytics and big data. High-performing companies [...]

It has been a while since I was updated on IBM SPSS Modeler and I got an update from IBM recently. IBM SPSS Modeler is, of course, IBM’s primary data mining and predictive analytics workbench. It uses a standard workflow metaphor, letting you string together nodes that process data, run algorithms, score data, etc. Both [...]

Pegasystems had good years in 2011 and 2012 they say, with Q4 2012 being particularly strong and good results from their decision management products. They have over 2,000 employees as they go into their 30th year and are targeting $500M this year. Pegasystems maintains its focus on a platform business with a number of specific [...]

Les Rechan came up to discuss “realizing the value” with analytics for big data. Les reminds us that analytic organizations out perform others so its about using analytics not just data. Again he’s focused on time to insight (where I think the focus should  be time to action, not insight). Anyway he is focused on [...]

I got an update from the folks at Teradata on the Teradata Aster platform recently. I have been briefed on various partnerships around Teradata before – they are very active working with analytics providers on making sure that in-database analytic engines work on Teradata – but had not been briefed specifically on Teradata Aster. Aster [...]

Precog was founded in late 2010 to solve the challenges identified by the founder when he was working on developing an online advertising platform. An online ad platform generates a tremendous amount of data, data that can be used to target ads or select specific creative for an ad, but managing and using this data [...]

Since I last wrote about Revolution Analytics (back when they announced their Netezza relationship) they have added some new management and are growing fast. In particular they see lots of big data experimentation evolving into actual projects. To recap, Revolution Analytics is a commercial analytics company based on the open source R statistics language. The [...]

I last got an update from KXEN when they launched InfiniteInsight Genius. Since then they have been rolling out cloud-based analytic applications built around their core modeling engine. In particular they have launched a new product, KXEN’s Predictive Offers, their second cloud-based predictive analytic application. KXEN has historically been focused on B2C companies, especially large [...]

I have been getting a bit behind with my blogging and tweeting recently but I was struck by a comment on Howard Dresner’s thread (@howarddresner) based on preliminary results from his survey (http://wisdomsurvey.com). #BetterDecisionMaking (so far) is the top goal for #BusinessIntelligence – wisdomsurvey.com #BIWisdom — Howard Dresner (@howarddresner) March 8, 2013 and Boris Evelson [...]

I got an update on release 8.0 from Angoss last year and they subsequently released 8.5 in November 2012 with new functionality in KnowledgeSTUDIO and KnowledgeSEEKER. Particular improvements came in their additive scorecard interface with the addition of reject inference. Data visualization and reporting got an update too and they added the ability to import [...]

It’s that time again – time to take the Rexer Analytics survey so we can see what’s happened in the world of data miners over the last year. You can take the survey here: www.RexerAnalytics.com/Data-Miner-Survey-2013-Intro.html and use access code: NT1F2 I always find this survey really useful. It’s important to know that it is aimed at all [...]