A solution-focused session next with Marcus Hearne talking about analytic marketing solutions. Marketing remains focused on its traditional imperatives – how to focus on customers to maximize the value of each interaction, how to measure effectiveness, what marketing mix to use etc. However the new empowered, social consumer is putting pressure on marketing as people [...]
management
I was struck over the weekend by this article on the BBC website – Call centre menu options catalogued by frustrated man. Essentially this guy has been documenting call center menus. As the article says “He started the project after growing frustrated about the number of options and amount of recorded information on call centre menus.” [...]
A new week and another new white paper. This week it is Beyond Business Agility: Becoming Adaptive and Analytic Business rules are a powerful tool for developing agile systems. Moving forward, becoming analytic and adaptive as well as agile will be a source of competitive advantage. This white paper is based on my keynote from the Building [...]
Larry Rosenberger, FICO Research fellow, ex-FICO CEO and generally fascinating analytic thinker was up next to discuss analytics and the internet of things. For all the “speculative” in the title, Larry things the whole area of the internet of things is becoming more real and less speculative. Larry began by defining the internet of things. [...]
Stuart Wells, the CTO of FICO, came up to give the keynote and talk about FICO’s big cloud announcements: FICO Cloud-based Decision Management Platform (announcement here) FICO Analytic Cloud (announcement here and sign up here) Customer engagement applications on this cloud platform announcement here (discussed also in this blog post). Stuart began with a couple of stories. [...]
I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]
The last item in the program here at IBM IMPACT before I go speak is a panel of General Managers led by Rob Leblanc. Interesting points included: Is a connected car a mobile data center or just a big, complex mobile device? Or both. How do CIOs partner with COOs to drive smarter process and [...]
I got an update from GDS Link on their Decision Intelligence product recently. This was developed initially as a consulting tool and is now available as a licensed product. The purpose of Decision Intelligence is to help customers anticipate business corrections before there is an impact on the business. Decision Intelligence provides scorecard monitoring or [...]
Marketing is a great use case for Decision Management and we see this reflected in the growing interest in using Decision Management Systems to improve retention, increase cross-sell and up-sell, develop customers over time and improve customer satisfaction – key objectives of a successful marketing organization. In fact using analytics, especially predictive analytics, business rules [...]
I caught up with the wonderfully named Decisions recently. Back in the 90s the founders started OOP.com to separate what programmers did (build new components) from business users (who assembled and managed components) in complex decisions. This was sold to become the platform for a voice recognition product in the UK. In 2004 they started [...]
I have been following the Data 2.0 Summit folks recently – the Third Annual Data 2.0 Summit 2013 in San Francisco is a one-day conference and speakers include Anthony Goldbloom, CEO of Kaggle, who is always worth listening to and you can get 20% off your Data 2.0 Summit pass by clicking this link. Anyway, the theme this year is that [...]
Phil Francisco came up to talk about the new PureData System for Hadoop. He began by pointing out that just because something is open source does not mean there are not real costs involved. To make Hadoop adoptable and usable for enterprises, easier consumption is needed. Hence the PureData Hadoop appliance designed to simplify building, [...]
Next up is Inhi Suh focusing on the Big Data platform announcements. She began by reiterating the various use cases Bob mentioned earlier: Enrich your information base by analyzing more data faster Improve customer interaction with richer view of customer Reduce risk and prevent fraud in security/intelligence Optimize infrastructure and monetize data Gain IT efficiency [...]
Since I last wrote about Revolution Analytics (back when they announced their Netezza relationship) they have added some new management and are growing fast. In particular they see lots of big data experimentation evolving into actual projects. To recap, Revolution Analytics is a commercial analytics company based on the open source R statistics language. The [...]
I got an update from Aha! recently on their Aha! Analytics Platform. Aha! believes that organizations must embed and automate analytic disciplines at the operational level so that people running the business day to day can apply analytics. To deliver on this they have been expanding their analytic platform capabilities, supporting big data and more. [...]
I am giving a webinar at 10 am Pacific/1pm Eastern April 11, 2013 on Operational Customer Interaction Analytics A fundamental transformation in how customers and companies interact around products and services is underway as the social, mobile and informed customer expects personalized and relevant interactions at every touch point. Companies must establish relevant engagement with their [...]
I have been getting a bit behind with my blogging and tweeting recently but I was struck by a comment on Howard Dresner’s thread (@howarddresner) based on preliminary results from his survey (http://wisdomsurvey.com). #BetterDecisionMaking (so far) is the top goal for #BusinessIntelligence – wisdomsurvey.com #BIWisdom — Howard Dresner (@howarddresner) March 8, 2013 and Boris Evelson [...]
Keith transitioned into talking about Data Management. He begun by pointing out that better business decisions rely on data – you need data in the right place, at the right time, in the right form to the right people (or, I would add, systems). As companies by more SaaS packages to run their business, this [...]
I am giving a webinar with IDG and IBM on ‘Better Results With Analytics and Decision Management Systems‘ at 10:00am Pacific/1:00 PM Eastern on Wednesday, February 27, 2013. To fully leverage and reap the benefits of Big Data, organizations need to adopt the proven technologies of business rules AND predictive analytics to build decision management systems [...]
Version 3 of our widely read report on Decision Management System platform technologies is now available. Many thousands of people have downloaded this report since we started publishing it – remember it is free to download and share. This release contains a large section on use cases, giving lots of examples of Decision Management Systems and [...]

