interaction

I recently got an update from Pegasystems focused on their recent release 7 of the Pegasystems Decision Management product. Last year (2013) Pegasystems had a good year, breaking $500M in revenue while showing a 55% increase in license and backlog. They are forecasting $576M in 2014 and report particular interest in predictive analytics, analytic marketing [...]

I am part of a panel at IBM’s IMPACT 2014 on New Systems Meet New Business Challenges: Turn Data into Insight to Make More Accurate Decisions  (BDL-1378), Monday April 28 at 5:15pm Interactive systems, mobile devices, and social networks generate more data every day – and this is not going to stop. Making sense of this astronomic amount [...]

As part of my ongoing series on Marketing Decision Management solutions I recently caught up with Granata Decision Systems. Granata was founded in 2012 by folks from the University of Toronto who specialize in optimization and AI. GDS’ product is a marketing optimization solution targeted at organizations with a relatively sophisticated customer analytics environment who [...]

I am giving a live webinar on March 17, 2014 “Nurture Customer Loyalty With Personalized Messages and Channel Alignment.”  There’s a free 10-minute preview segment now available – View Free Preview   As more customers use more channels it’s challenging to deliver personalized, targeted messages across channels and over time. To meet this challenge, organizations should focus on the right [...]

I am giving a webinar on Nurture Customer Loyalty With Personalized Messages and Channel Alignment for the Association of Strategic Marketing on March 17 at 1:00pm Eastern More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone [...]

I recently gave a webinar on the results of our Predictive Analytics in the Cloud research (you can watch a replay here on Information Management). During the webinar we had some great questions and, as I did not get to all of them, I promised to write a blog post to address them. Meanwhile the [...]

I recently got an introduction to the Provenir Big Data Listening and Engagement platform. Provenir is a cloud-based platform that serves as an omni-channel engagement hub, allowing brands to proactively listen for real-time events and comments across Big Data and leverage these moments to orchestrate real-time customer journeys for individual customers. It accomplishes this by [...]

As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]

I am giving a webinar with Teradata Aprimo on “Ignite your ROI with real-time customer engagement,” October 15 at 11:30am Eastern An interactive discussion about cutting-edge digital messaging and real-time offer decisioning using a data-driven marketing approach. We’ll demonstrate how using data from your existing customer interactions can improve response in real-time, with multi-channel synchronization. [...]

I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing Decision Management. These solutions have evolved from internally developed Teradata solutions as well as their acquisitions of Aprimo, eCircle and Market Helm Interactive (reviewed by me here). Several things are driving Teradata’s approach to integrated [...]

As part of our ongoing series on Marketing Decision Management solutions, I got an update from [24]7 recently. Based in Campbell, [24]7 was founded back in 2001 and is focused on helping companies deliver an intuitive customer experience. Still privately held, they were originally focused on managing contact centers, but for several years their primary [...]

I got an update from Convergys on their real-time decisioning engine recently. Convergys is a services company with 75,000 customer management employees across 69 contact centers around the world. They provide contact center outsourcing, technologies for customer contact centers and customer experience analytics. Convergys’ technologies are designed to support contact centers, covering IVR, campaign management, [...]

I got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of decisioning– as clients move from profiling and segmenting their customers, to predictive scoring and business rules to optimization. They see some interesting numbers for improvement through this lifecycle [...]

A solution-focused session next with Marcus Hearne talking about analytic marketing solutions. Marketing remains focused on its traditional imperatives – how to focus on customers to maximize the value of each interaction, how to measure effectiveness, what marketing mix to use etc. However the new empowered, social consumer is putting pressure on marketing as people [...]

After a couple of customer conversations Stephen Gold of IBM came back on time to discuss Watson. I have blogged about Watson a couple of times (including this one on what Watson means for decision management).  Recently IBM has started working with clients around customer engagement, not least because it has become increasingly practical to [...]

Another customer panel followed focused on big data and analytics use cases with a particular focus on streaming data, data in motion. Customers were University of Ontario Institute of Technology and Aginity. Dr Carolyn McGregor from UOIT is someone I have blogged about before. Her focus was on using analytics to process the data from [...]

I am attending IBM’s Analyst Insights this week and blogging all the sessions not under NDA. First up is Bridget van Kralingen on The New Client Agenda: Driving Transformation with Big Data Analytics. IBM believes that Big Data is not inherently going to generate value, it is going to take using it in new ways [...]

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to [...]

As part of my ongoing series on Marketing Decision Management Solutions I got my first look at a new take on next best action systems the other day with the folks from Idio. Idio focuses on what they call “intelligent customer experiences through content.” They have what amounts to a real time decisioning platform focused [...]