interaction

As part of the ongoing blog series on Marketing Decision Management Solutions I got an update from SAP on Real-Time Offer Management. This is based on an acquisition made at the end of 2006 of a real time recommendation technology developed for the CRM market, with early adoption mainly by the competitive service industries – [...]

Larry Rosenberger, FICO Research fellow, ex-FICO CEO and generally fascinating analytic thinker was up next to discuss analytics and the internet of things. For all the “speculative” in the title, Larry things the whole area of the internet of things is becoming more real and less speculative. Larry began by defining the internet of things. [...]

I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this [...]

I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]

The last item in the program here at IBM IMPACT before I go speak is a panel of General Managers led by Rob Leblanc. Interesting points included: Is a connected car a mobile data center or just a big, complex mobile device? Or both. How do CIOs partner with COOs to drive smarter process and [...]

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

In the analyst track we got an update on WebSphere. Marie Wieck kicked off with a quick overview of the WebSphere business and on the persistent themes, largely the same as the ones highlighted in the opening keynote (open, mobile) but also emphasizing IBM’s increased outreach to and support of developers, its focus on improving [...]

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound [...]

Pegasystems had good years in 2011 and 2012 they say, with Q4 2012 being particularly strong and good results from their decision management products. They have over 2,000 employees as they go into their 30th year and are targeting $500M this year. Pegasystems maintains its focus on a platform business with a number of specific [...]

I am giving a webinar at 10 am Pacific/1pm Eastern April 11, 2013 on Operational Customer Interaction Analytics A fundamental transformation in how customers and companies interact around products and services is underway as the social, mobile and informed customer expects personalized and relevant interactions at every touch point. Companies must establish relevant engagement with their [...]

I last got an update from KXEN when they launched InfiniteInsight Genius. Since then they have been rolling out cloud-based analytic applications built around their core modeling engine. In particular they have launched a new product, KXEN’s Predictive Offers, their second cloud-based predictive analytic application. KXEN has historically been focused on B2C companies, especially large [...]

UPDATE: I wrote this review back in March but as part of the series on Marketing Decision Management I am writing about products such as the Portrait Suite so I have added it into the series. I got briefed by the Portrait folks back when they first became part of Pitney Bowes Software but it [...]

Russ Cobb and Randy Guard came up to walk us through a day in the life of a marketing department: Problem identification by the CMO Discovery and segmentation by the marketing analyst Campaign design and execution by the campaign manager Optimization and social listening by the campaign manager and marketing analyst Results for the CMO Randy [...]

Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to [...]

I am giving a webinar with IDG and IBM on ‘Better Results With Analytics and Decision Management Systems‘ at 10:00am Pacific/1:00 PM Eastern on Wednesday, February 27, 2013. To fully leverage and reap the benefits of Big Data, organizations need to adopt the proven technologies of business rules AND predictive analytics to build decision management systems [...]

Be Informed recently gave me an update on their progress. Based in the Netherlands, they were founded back in 2002 and they released 4.0 last year and have been focused on building a large number of projects across Europe, especially in the Netherlands. Focus areas are public sector and financial services. They are over 200 [...]

We recently posted an update to a white paper called “Becoming a Decision-centric Organization” to our site. Having worked with a fair number of organizations whose success or failure is determined by the decisions they make I see many that are handicapped by systems and approaches that are centered on processes or functions. Becoming more [...]

Last week there was an exciting announcement, reflecting the growing interest in Decision Management and the rapid acceptance that decisions are something that companies and organizations must manage if they are to survive and thrive in the area of big data. I am delighted to announce that Decision Management Solutions, the company of which I [...]