customer

Next up at the Alteryx Influencer Summit was a discussion of the overall growth strategy from Rick Schultz and Paul Evans (Marketing and Sales). Most of this is under NDA, as you would expect, but Alteryx was willing to discuss how they have been improving their customer acquisition approach: A laser focus on the business analyst as their [...]

I am giving a webinar at 9am Pacific on June 25 – “6 Opportunities for Business Improvement with Decision Management” What opportunities are you looking for to improve your business performance? In this webinar you will learn six opportunities that are readily available when you adopt a decision management approach to business rules and predictive [...]

IBM recently introduced a Predictive Customer Intelligence solution. Like the counter fraud solution earlier, this is one of IBM’s multi-product and services signature solutions. The focus of this solution is the increasing need to be truly customer-centric, focusing marketing on individual customers not on segments or campaigns, not on pre-existing mental models or ideas. This matters [...]

Glenn finch and John Murphy talked about deepening business relevance. The challenge, he says, with much of the work around analytics and data is how easily it drops into discussions of security, integration, scalability, performance etc. What clients care about though is business relevance – business value – being created by the use of this plumbing. [...]

Next up is a client panel with Verizon, FleetRisk Advisors and UBS AG. Verizon has created a specific Big Data and Analytics R&D group to diversify their portfolio of services, looking for new opportunities in data and analytics to leverage Verizon’s DAILY 12PB of data. FleetRisk Advisors is a business founded on predictive analytics for the trucking industry [...]

McKinsey came on stage talking about digitization. They see that different industries are at different points in the digital disruption. New trends begin and early adopters grow, start transforming mainstream companies and then a tipping point is reached where some incumbents die. So, for instance, disruption of retail banking is just starting while traditional media/video stores, for instance, [...]

Jeffrey Kuhn from BNY Mellon came up to talk about business transformation in the face of unprecedented and accelerating change. Technology is changing what is possible and allowing new competitors to emerge while offering new distruptors at every turn. We need, he says, to use these challenges to drive transformation in our organizations and this is [...]

Rob Walker kicked off day 2 of PegaWorld talking about Decision Management and the role of analytics in customer engagement. He began by talking about John Boyd and his theory of engagement – the OODA loop – Observe, Orient, Decide and Act (something I referenced in Decision Management Systems: A Practical Guide to Using Business Rules and [...]

Kerim Akgonul came up next to talk products, in particular Pega 7. Pega 7 was released last year and is being used around the world. Pega 7 focused on several elements: Visibility through the common case interface Speed and accuracy through automation of processes and decisions Speed and accuracy also of development, making it easier [...]

Next up at PegaWorld was a customer presentation from Vodafone. Vodafone is one of the world’s largest communications companies with 30,000+ employees and 400M customers across 30 countries. They have expanded from consumer mobile telephony to a broader portfolio of services (fixed and mobile, converged, enterprise and consumers).  This change has driven a need to serve multinational customers [...]

I am attending PegaWorld 2014 and we kicked off with the opening keynotes with a focus on becoming a digital enterprise.  New channels, more devices are driving an unprecedented degree of change according to Alan Trefler, CEO. Organizations must become digital by design, intentionally, focusing on three key areas: The power to engage with customers, [...]

Since I last wrote about 11 Ants they have increasingly focused on retail analytics to help retailers make the most of their transactional data and loyalty program data. 11 Ants new Retail Analytics Platform is designed to address a number of initiatives in retail – integrating customer behavior deeply into metrics, being consistently customer-centric across [...]

Experian’s PowerCurve platform was released in 2012 (I blogged about it here) and has been expanding and rolling out since then. It consists of a set of Data Management and Decision Management capabilities supporting a set of application across Originations, Customer Management and Debt Management. Fraud prevention and identity verification capabilities can be integrated with [...]

TDWI just published a new article of mine on Moving to Real-Time Decisions (it’s in a members-only newsletter so you will need to be registered to view). When it comes to analytics, many organizations focus on using analytic insight to improve executive decision making. Yet there is often an even greater opportunity when using analytics [...]

I am speaking on Moving to Real-Time Analytic Decision Making with Decision Management at the TDWI Executive Summit in Boston, July 21-23 The right time to make decisions for organizations is increasingly real time. Customers want responses in real time; supply chains must adapt to disruption in real time; fraud must be caught before it gets into [...]

A very high powered executive panel – Bob LeBlanc, 6GMs and a Global Leader from GBS – took questions. No particular structure but here are some key takeaways: IBM has made, and continues to make, investments in a broad range of flexible cloud approaches supporting public, private, hybrid and localized cloud. It sees the flexibility [...]

Some data-centric technical experts participated in a second panel at IMPACT.  There were a number o data-centric  announcements at IMPACT and they quickly recapped these announcements: New Power Systems Real-time actionable insight – capturing events and data at high speed, predicting probabilities from this data, driving this into decisions by embedding existing their Decision Management [...]

Tangerine Bank, an IBM customer, kicked off IBM IMPACT 2014 discussing how they are using technology to re-imagining and simplifying banking. In particular Tangerine is focused on becoming a mobile-centric or mobile first bank. They are trying to raise the bar on mobile banking applications, adding things such as voice activation and offline access. Working with [...]

IBM has made significant investments in the mobile market in recent years. Various acquisitions and internal development efforts have resulted in a portfolio of product and service offerings under the banner of IBM MobileFirst. IBM recently summarized the state of the mobile market and its MobileFirst portfolio for analysts. It’s worth noting up front that [...]