White Paper of the Week: Responsive Customer Engagement in Banking

December 2, 2013

in Advanced Analytics, Decision Management


This week’s white paper of the week is “Responsive Customer Engagement in Banking:”

Relevance, real-time and recency drive improved customer engagement.

Banks are facing new competitive dynamics, increasing regulatory requirements, and more demanding customers. Building share of wallet with existing customers is critical to future growth. Banks must create responsive customer engagement by delivering relevant offers in realtime based on the most recent insight to survive and thrive. Download our white paper “Responsive Customer Engagement in Banking” sponsored by Progress Software to learn more.

You can get the white paper here and don’t forget the rest of our white papers at decisionmanagementsolutions.com/white-papers


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