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Calpont Webinar: Taming the Data Tsunami: Next-Gen Analytics Enable Effective Relationship Marketing

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February 3, 2011
11:00 amto12:00 pm

I am presenting at a Calpont (see my Calpont first look here) sponsored webinar on Taming the Data Tsunami: Next-Gen Analytics Enable Effective Relationship Marketing. Online advertisers are deluged by an increasingly complex marketplace, exponentially growing data streams, and demands for greater value from online spend. Marketers must employ highly dimensional and granular analytics to comprehend audience attributes and real-time shopping preferences for “one-to-one” effectiveness. They need to focus on micro decisions, which will be my focus in the webinar. I will be joined by Martin Smith of TruEffect.

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