personalization

I am giving a webinar with IBM on Transforming Operational Systems: Analytics and Decision Management, August 11 at 11am Eastern Organizations today face rapidly changing environments where operational systems need to do more than just process high volume transactions quickly. They must also be able to execute informed business decisions for greater customer service and personalization. This [...]

IBM recently introduced a Predictive Customer Intelligence solution. Like the counter fraud solution earlier, this is one of IBM’s multi-product and services signature solutions. The focus of this solution is the increasing need to be truly customer-centric, focusing marketing on individual customers not on segments or campaigns, not on pre-existing mental models or ideas. This matters [...]

As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]

I got an update from Convergys on their real-time decisioning engine recently. Convergys is a services company with 75,000 customer management employees across 69 contact centers around the world. They provide contact center outsourcing, technologies for customer contact centers and customer experience analytics. Convergys’ technologies are designed to support contact centers, covering IVR, campaign management, [...]

Another customer panel followed focused on big data and analytics use cases with a particular focus on streaming data, data in motion. Customers were University of Ontario Institute of Technology and Aginity. Dr Carolyn McGregor from UOIT is someone I have blogged about before. Her focus was on using analytics to process the data from [...]

As part of our series on Marketing Decision Management Solutions, I got an update on SAS Real-time Decision Manager. SAS Real-time Decision Manager is a complete solution that delivers decision capabilities around customer intelligence for marketing and I was last updated on it back in 2010. The solution provides a unified capability for making customer [...]

I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

With the kick off this week of my blog series on Marketing Decision Management I thought I would highlight a white paper relevant to this topic. If you are interested in using Decision Management to improve marketing and treat customers right, check out this white paper on Managing the Next Best Activity Decision  sponsored by KXEN – No matter [...]

I don’t know how many of you have kindles but my family is awash in them. Several of us get the Amazon Daily Deal emails too and, of course, the kindle displays an advertisement for the daily deal when it is charging or idle. And while all this is fairly up-to-the-minute in terms of marketing it still lacks [...]

I recently spent some time with the Bosch Software Innovations team (makers of Visual Rules, recently reviewed on the blog) and one of the topics of discussion was the Internet of Things – an area of research of great interest to Bosch as a whole. As Wikipedia puts it this refers to “uniquely identifiable objects (things) [...]

Last week there was an exciting announcement, reflecting the growing interest in Decision Management and the rapid acceptance that decisions are something that companies and organizations must manage if they are to survive and thrive in the area of big data. I am delighted to announce that Decision Management Solutions, the company of which I [...]

IBM made a big announcement about Decision Management today. They are marking what they see as a new era of computing, cognitive computing that allows us to build systems that learn and, in my words, make decisions. All these new technologies, analytics and more, are about making better decisions. As Mike Rodin put it, the [...]

Steve Mills kicked off the IBM Smarter Analytics Leadership Summit. Business Analytics matter, he says, as shown by the focus of CEOs (8 out of 10 expect complexity to increase, enterprises applying analytics are more successful etc). The need for analytics is pervasive, with every industry seeing a massive expansion in the volume of data [...]

Steve Mills opened up the discussion talking about Big Data, making the point that the art of the possible when it comes to data has been growing steadily for many years – though the current explosion in data is pretty impressive. For instance 1.3B RFID tags in 2005 and 30B in 2010, 4.6B mobile phones [...]

Oracle Real-Time Decisions (RTD) is Oracle’s core Decision Management product and I have reviewed it before (see this First Look – Oracle RTD 3 and this one on the Oracle RTD Roadmap plus I have written a detailed Oracle RTD product review). With the release of “Oracle RTD Base Application Release 3.1” in May 2011 Oracle [...]

Deepak Advani kicked off day 2. SPSS was acquired by IBM in 2009 and, like all acquisitions, has to report on how well it has met the expectations set at acquisition time. SPSS has beaten every target set for it at acquisition and reviews have apparently been a “bit of a love fest”. SPSS has [...]

I want to share with you the collective wisdom of over 50 companies that have transformed their business using analytics. These companies tackled core business issues like customer retention, marketing, patient care, student achievement, and customer centricity in industries as varied as Retail, Telecommunications, Healthcare, Education, Government, Insurance and Banking. Tomorrow I will kick off [...]

I got a briefing from Conductrics recently. Conductrics is a start up delivering an agent-based decision optimization solution focused on next best action or next best message. Designed for a website, mobile application or even a POS it uses machine learning techniques to optimize the behavior of the site/application to meet some overarching objectives – [...]