links for 2008-04-25

• Analytical Engine » Profitably Enhance Customer Relationships with Online Coupons
  Great article summarizing the power and utility of online coupons. Targeted coupons are best delivered through personalized decisions and online means automation – enterprise decision management is your friend here.
  (tags: online coupon enterprise decision management edm analytics marketing personalization)
• Customers Feel the Difference, Not the Average | shmula
  Interesting article about how differences, not the average, impact customers. Worth remembering when designing customer service processes and decisions
  (tags: customer service experience crm)

Tagged as: analytics, Decision Management, EDM, enterprise decision management

Trackback URL for this post: http://jtonedm.com/2008/04/25/links-for-2008-04-25/trackback/