next best action

This is the last week for our 2013 survey on Predictive Analytics in the Cloud – Use Cases, Trends and Big Data.  Please go right now and take the survey here – it’s quick , anonymous and you have a chance to win a $100 Amazon gift card. There’s been tremendous growth cloud and predictive analytics both [...]

We would really like your input for our 2013 survey on Predictive Analytics in the Cloud – Use Cases, Trends and Big Data. Back in 2011 we did a survey and associated research on the use of predictive analytics in the cloud. While it may not seem like that long ago, back then predictive analytics was [...]

I recently caught up with Andrea Scarso, co-founder and COO of MoneyFarm. MoneyFarm is a startup whose target is to modernize and democratize the European panorama of retail investment services, leveraging the opportunities offered by the web and by process automation. Andrea designed the main decisioning processes. What’s your background, how did you come to be working in analytics? [...]

The white paper of the week this week is Responsive Customer Engagement in Banking Relevance, real-time and recency drive improved customer engagement. Banks are facing new competitive dynamics, increasing regulatory requirements, and more demanding customers. Building share of wallet with existing customers is critical to future growth. Banks must create responsive customer engagement by delivering [...]

I was recently interviewed by Oracle about Decision Management and about my review of Oracle Real-Time Decisions. The first four minutes of the video are on Decision Management more generally and then I get into what I like about Oracle RTD. Check out the video on Oracle’s site here.

I got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of decisioning– as clients move from profiling and segmenting their customers, to predictive scoring and business rules to optimization. They see some interesting numbers for improvement through this lifecycle [...]

A little while back I blogged about Customer Data Platforms and their role in coordinating multiple channels when trying to develop customer-centric marketing solutions. More recently I caught up with Provenir – a company I know from its risk-centric decisioning platform – and with the team behind their new customer listening product. I plan to blog about the [...]

A solution-focused session next with Marcus Hearne talking about analytic marketing solutions. Marketing remains focused on its traditional imperatives – how to focus on customers to maximize the value of each interaction, how to measure effectiveness, what marketing mix to use etc. However the new empowered, social consumer is putting pressure on marketing as people [...]

Jason Verlen and Bernard Spang took one of the breakout sessions on analytic innovations. IBM, as noted yesterday, sees a progression of analytics from descriptive to predictive, prescriptive and ultimately cognitive. The purpose, of course, of big data and analytics is to drive better decisions. Managing big data is a necessary step but acts only [...]

Fred Balboni came up next. Fred, of course, was early in IBM’s Business Analytics and Optimization service line with its unique focus on analytics. This service line has grown to 9,000 consultants and has conducted thousands of – 30,000 – analytics engagements. Fred began with a little history. ERP, he says, took about 20 years [...]

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to [...]

As part of my ongoing series on Marketing Decision Management Solutions I got my first look at a new take on next best action systems the other day with the folks from Idio. Idio focuses on what they call “intelligent customer experiences through content.” They have what amounts to a real time decisioning platform focused [...]

As part of our series on Marketing Decision Management Solutions, I got an update on SAS Real-time Decision Manager. SAS Real-time Decision Manager is a complete solution that delivers decision capabilities around customer intelligence for marketing and I was last updated on it back in 2010. The solution provides a unified capability for making customer [...]

As part of the ongoing blog series on Marketing Decision Management Solutions I got an update from SAP on Real-Time Offer Management. This is based on an acquisition made at the end of 2006 of a real time recommendation technology developed for the CRM market, with early adoption mainly by the competitive service industries – [...]

Larry Rosenberger, FICO Research fellow, ex-FICO CEO and generally fascinating analytic thinker was up next to discuss analytics and the internet of things. For all the “speculative” in the title, Larry things the whole area of the internet of things is becoming more real and less speculative. Larry began by defining the internet of things. [...]

I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

With the kick off this week of my blog series on Marketing Decision Management I thought I would highlight a white paper relevant to this topic. If you are interested in using Decision Management to improve marketing and treat customers right, check out this white paper on Managing the Next Best Activity Decision  sponsored by KXEN – No matter [...]

Marketing is a great use case for Decision Management and we see this reflected in the  growing interest in using Decision Management Systems  to improve retention, increase cross-sell and up-sell, develop customers over time and improve customer satisfaction – key objectives of a successful marketing organization. In fact using analytics, especially predictive analytics, business rules [...]