The white paper of the week this week is Responsive Customer Engagement in Banking
Relevance, real-time and recency drive improved customer engagement.
Banks are facing new competitive dynamics, increasing regulatory requirements, and more demanding customers. Building share of wallet with existing customers is critical to future growth. Banks must create responsive customer engagement by delivering relevant offers in realtime based on the most recent insight to survive and thrive.
You can find this white paper, and many others, on our white paper resources page.