≡ Menu

business user

I have been interviewing analytic practitioners periodically – last year I interested Andrea Scarso, CEO of MoneyFarm and more recently I interviewed Tracy Allison Altman, co-founder of Ugly Research.  Next up is Nauman Sheikh, a seasoned professional of Data & Analytics. Nauman was introduced to me by a client who really liked his book Implementing Analytics: A [...]

First Look: i4C Analytics

i4C Analytics is focused on delivering advanced analytic applications for specific industries and business decisions. These packaged analytic applications apply predictive analytics in real-time in a highly automated environment. The applications use automated analytic model creation as well as allowing data scientists and predictive analytic professionals to integrate their own models to solve the business problems [...]

First Look: Decisions on Demand

Decisions on Demand is a new cloud-based rules platform designed to bring the power of a business rules management system, and especially of decision tables, to users of Salesforce.com and other SaaS applications. The product comes in two flavors at present – Decisions on Demand for Salesforce and the Decisions on Demand Platform. The product [...]

First Look: NICE

As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]

First Look: Lattice Engines

As part of my ongoing series on Marketing Decision Management solutions I got an update from Lattice Engines recently. Lattice is focused on data-driven (analytic)business applications. The solutions combine “big data” with sophisticated predictive analytics to help companies market and sell more intelligently. Lattice was founded in 2006 and delivered their first application (a sales [...]

First Look: Datameer

As part of an ongoing expansion of our ecosystem mapping to include more Hadoop-based products I recently got an update from Datameer. Datameer was founded back in 2009 by Stefan Groschupf, who was one of the original contributors to Nutch, the open source project that spun off Hadoop. Prior to starting Datameer, he and the [...]

I am giving the opening keynote “Smarter, simpler and more agile: Modeling decision requirements to simplify processes and effectively apply business rules” at the ATOS Dream (Dutch Requirements Engineering and Management) event September 12 in Houton near Utrecht. Organizations have long seen the value in modeling and managing business processes. Today thesis Adopting organizations are business [...]

First Look: Convergys

I got an update from Convergys on their real-time decisioning engine recently. Convergys is a services company with 75,000 customer management employees across 69 contact centers around the world. They provide contact center outsourcing, technologies for customer contact centers and customer experience analytics. Convergys’ technologies are designed to support contact centers, covering IVR, campaign management, [...]

I got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of decisioning– as clients move from profiling and segmenting their customers, to predictive scoring and business rules to optimization. They see some interesting numbers for improvement through this lifecycle [...]

I am giving a webinar about Oracle Real-Time Decisions on June 25 at 10am Pacific/1pm Eastern I will be joined by Nick Engelhardt of Oracle. We will discuss the benefits and applications of decision management and how decisions made using big data and analytics are transforming today’s dynamic customer experiences at the moment of impact. Topics will [...]

Decision optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved. Combine this with the many possible action combinations, uncertainty about what customers might do, as well as [...]

Last session for me at FICO World is SulAmerica (part of ING) talking about their work with FICO moving decision management applications to the cloud. Cloud is clearly a growth area for businesses, with much of companies’ IT  investment being pushed to the cloud. This move to the cloud turns applications to SaaS, middleware into [...]

First Look: Informatica CEP

I got caught up with Informatica recently, checking in with them on their Complex Event Processing (CEP) technologies. They have recently been talking about decision management, especially in healthcare where their new Informatica Proactive Healthcare Decision Management solution is based on their CEP engine. Like me Informatica see a historical, summarization focus in business intelligence [...]

IBM has a portfolio of decision optimization products that are integral to their smarter analytics strategy, aimed at both the hard-core optimization experts as well as targeting line of business markets. IBM sees optimization expanding, expanding from the traditional optimization technology market to a more mainstream decision optimization platform with an increasing focus on specific [...]

First Look: Decisions

I caught up with the wonderfully named Decisions recently. Back in the 90s the founders started OOP.com to separate what programmers did (build new components) from business users (who assembled and managed components) in complex decisions. This was sold to become the platform for a voice recognition product in the UK. In 2004 they started [...]

It’s been a while since I last got an update from IDIOM – several years since this update on IDIOM charging by the rule. To recap, IDIOM was founded back in 2001, has 12-15 FTE staff and is solidly based in New Zealand with largely NZ investors and about 80% of their revenue from Australia [...]

I am speaking on Decision Management Cases: Agility & Adaptability in Insurance, Travel & Healthcare at IBM’s IMPACT 2013, April 30 4:00-5:00pm Business rules are a powerful technology with a proven track record building Decision Management Systems. Successful projects deliver business agility, empowering business users to manage the decision-making in their systems so they can [...]

First Look – Blueriq

Blueriq (previously Aquima) started as a business unit about 15 years ago by Everest (a consulting firm) and began developing a software solution. It now provides a complete business process management software solution with support for processes, intelligent forms, case management etc built around a powerful business rules engine. They have a strong presence in [...]

First Look – Lityx IQ

Lityx was started about 7 years ago with a focus on analytics, especially marketing analytics. Lityx is focused particularly on more complex forms of analytics such as predictive modeling and optimization. Lityx works with companies from non-profit, media, gaming, financial services, healthcare and retail. Their initial focus has been on marketing analytics and involves optimizing [...]

SAP NetWeaver Decision Service Management is designed to externalize decision-making logic from application code while still supporting deployment to an ABAP environment. Decision Service Management is installed on a central design system. This single system can support multiple deployment/integration systems – as long as they are connected to the central design system the data in [...]