Some time back I wrote Here’s how decisions and rules relate (and how to manage them) and it seemed to me that this could do with being repeated with small updates. One of the questions I get often is around how decisions and business rules relate. Business rules are, after all, one of the core technologies [...]
business decisions
An interesting discussion started on twitter this week with @BigBlueMilky saying “Decision Management is so much more that just using business rules” – something I strongly agree with. @JeffreyGoodReq followed up by adding “But you must start with business rules” and, when I disagreed and said you must start with Decisions added “rules = context [...]
I am giving a webinar for IBM on “Strategic Advantage of Focusing on Decisions” on 10/19/11 at 11 AM PT / 2 PM ET. I will discuss the value of becoming a decision-centric organization. Learn strategies and best practices for leveraging technology to execute operational business decisions more effectively. See how you can bridge the [...]
My friends at Corticon had an interesting press release today about a survey they just conducted – More Than 40 Percent of CIOs and CTOs Surveyed Plan to Automate Decision Management Processes. There were some interesting results in this. First, as their headline notes, we are starting to get some serious consideration of automated decision-making, [...]
My buddy Eric Siegel has just released a new white paper on Uplift Modeling: Predictive Analytics Can’t Optimize Marketing Decisions Without It. Here’s what he says about it: To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means to [...]
Sometimes people talk about the value of data mining or predictive analytic modeling coming from “aha moments”, where the analytics deliver some piece of dramatic insight that enables a company to see some fantastic new market opportunity or fundamentally change the way it does something. This is only a small part of the story. The [...]
Analytics can transform your business. Last time I shared with you how to transform your marketing with analytics. This time I’d like to share with you the power of analytics to optimize customer retention and how to use a Decision Management approach to give you a competitive edge. How to transform customer retention with analytics [...]
How to transform your marketing with analytics Companies need to develop a loyal customer base and market effectively to them. But customers increasingly shop in multiple channels and formats, and have more choices than ever before. Your company can leverage the power of analytics to overcome these challenges. You can develop the capability to target [...]
I want to share with you the collective wisdom of over 50 companies that have transformed their business using analytics. These companies tackled core business issues like customer retention, marketing, patient care, student achievement, and customer centricity in industries as varied as Retail, Telecommunications, Healthcare, Education, Government, Insurance and Banking. Tomorrow I will kick off [...]
Roy Schulte of Gartner gave a rapid fire session on business rules. Business rules he says can be used in multiple ways in a Business Process Management context. It can be used to make applications smarter and more flexible by externalizing rules. You can also use them to control process flow. And you can use [...]
I am giving a workshop on Decision Management: Practical Steps to Get More From Your Business Rules Investment Monday October 31, 1:30-4:30pm Eastern at the Building Business Capability 2011 conference in Florida. The business rules approach, and business rules management systems, work. Organizations adopting them show clear benefits and a positive return on investment. Practical [...]
This post originally appeared as an article in my company‘s newsletter Decision Management News (sign up here). Business Process, Business Rules, Business Intelligence – the three “B’s” that drive much of today’s IT investment. Often considered separate domains and separate sets of technologies, each B has its own center of excellence, its own methodology, its [...]
Interesting panel with folks from the Venetian, Marriott and Nextag discussing customer intelligence. First they were asked about their use of analytics: Nextag is an online comparison shopping engine that assembles data from 10,000 merchants online for consumers. They make money by buying clicks on search engines and then getting payments from merchants for referrals. [...]
