Analytics simplify data to amplify its value
This was a phrase I remember from my friends in the Fair Isaac R&D team. I have no idea if this is original or a well-known analytic quote but I like it. Think about it, most business users would say they want usable, actionable information not just data so analytics “amplifies value” by replacing large amounts of data with a statement encapsulating what that data implies. After all, better data adds no value to a company only better decisions thanks to better data do.