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TRIAD 8.5 has just been released and is the latest version of FICO’s combined account manager and customer manager platform for financial services companies (its focus is on accounts/customers where credit risk is a critical issue). I got an update recently focused on Decision Graph. Decision Graph is  one of the new capabilities. Decision Graph [...]

I got a briefing from Quantivo recently. This is a company focused on behavioral analytics – uncovering patterns within the mountains of customer data that companies have – web analytics and point of sale data for instance. They help companies find these patterns, find the insight that they are not seeing with their current tools, [...]

I received a pre-release copy of Tom Davenport’s new book Analytics at Work: Smarter Decisions, Better Results. The book is a follow-on to Competing on Analytics (reviewed here) and is a shorter, pithier book than its predecessor. Once again Tom collaborates with Jeanne Harris and this time Robert Morison of the Concours group. Where the [...]

I caught up with a new (to me at least) decisioning platform recently. Scorto works with credit organizations to manage credit risks and make objective decisions when selling mass credit products. They offer what they refer to as decision support (but I would call blended decision management and decision support) in everything from personal/small commercial [...]

The folks from SAS gave me a quick update the other day on SAS Enterprise Miner and SAS Model Manager, two of SAS’ data mining/predictive analytics products. I often blog about SAS, as you would expect, but I have not done any product posts. SAS’ Business Analytics Framework is focused on helping organizations find the [...]

It’s the end of day 1 of the Business Rules Forum/Enterprise Decision Management Summit and time to write a wrap up post for the day – no live blogging today as I have too much on as track chair to sit behind my keyboard! Today I got to attend Jim Sinur’s keynote and sessions from [...]

Syndicated from BeyeNetwork I am at the Premier Business Leadership Series, SAS/BetterManagement.com’s event, and I got to attend a great panel on Analytics in the Executive Suite. Barbara Pindar of Aeropostale, Eric Webster of State Farm Insurance, Cameron Davies of Disney and Keith Collins of SAS made up the panel. Each panelist gave a quick introduction: [...]

Tim Manns presented on Optus SingTel’s work using social interactions in analytics. In this case the social network is the people you know based on who you call, and who you don’t call. Optus is part of SinfgTel and is a telco based in Australia that competes with the main telco and has about 35% [...]

Stamatis Stefankos gave a presentation on his work with Sunrise Communications to forecast and reduce printing and mailing costs in a CRM context. Sunrise is the #2 telco in Switzerland with mobile and landline customers with 1.7 mobile customers (the majority). They have a typical data infrastructure with a data warehouse that pulls in data [...]

I am giving a tutorial and a presentation on putting predictive analytics to work at the forthcoming Predictive Analytics World show in Washington DC (October 20th-21st with tutorials on the 19th). I always like to illustrate my points with real examples and I am going to be talking about Premier Bankcard, a SAS client. As [...]

This week’s event calendar is below. The intent of this weekly post is to focus on web events coming in the next few weeks and conferences in the coming months. If you know about web or physical events around business rules, analytics, optimization or decision management, please let me know – james@decisionmanagementsolutions.com. Web Events: Infocentricity [...]

Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added: As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to [...]

Syndicated from BeyeNetwork David Vergara wrote a nice piece over on Target Marketing recently – Use effective segmentation with predictive analytics to personalize customer relationships. David does a nice job of outlining the steps involved in a segmentation modeling, a key area for data mining and predictive analytics. To adopt analytics to personalize customer relationships, [...]

I saw this comment last week in The US stimulus program Taking medical records online – McKinsey Quarterly – Health Care – Strategy & Analysis and it struck a chord with me: health care providers to upgrade their IT systems rapidly to reach the act’s standards for “meaningful use” of EMR (Electronic Medical Record) This [...]

Some time ago I saw this interesting little post –Recommendation Engine Secrets We Don’t Want You to Know: It’s not as Complicated as We’d Have You Think – that made the point that: Most recommendation engines use one of a handful of methods that are well understood And they are correct, of course. Recommendation engines [...]

A little while ago I got an interesting question from a reader about champion/challenger testing  – an element of adaptive control. Check out this brief on Adaptive Control or read the chapter in Smart (Enough) Systems for details on the approach. Anyway, here’s the question: When testing a champion strategy with challengers, I assume sample [...]

Syndicated from BeyeNetwork In Is Data a new defensibility? Abhishek Tiwari argues that even data is not defensible any more. He argues that data integration and the use of new sources of data are key skills but that companies cannot use unique data to differentiate because there is too much data and too much of [...]

A little while ago I got an update from Unica. While Unica may seem like a slightly tangential topic for me it actually is not. Not only do I think that many efforts to adopt decision management start with customer marketing decisions (Unica’s focus as part of Enterprise Marketing Management) but Unica has done a [...]

Decision Management Solutions attended the Santa Clara Cloudforce 2009 event yesterday and heard CEO Marc Benioff present “Welcome to the Real-time Cloud” in which he introduced some great features in their spring 2009 release and demonstrated, once again, that salesforce.com is paying attention. Salesforce.com has clearly realized that the next step for enterprise applications like [...]