Russ Cobb and Randy Guard came up to walk us through a day in the life of a marketing department: Problem identification by the CMO Discovery and segmentation by the marketing analyst Campaign design and execution by the campaign manager Optimization and social listening by the campaign manager and marketing analyst Results for the CMO Randy [...]
iPad
Johan Gerber of MasterCard kicked things off on day 2. MasterCard does not actually issue the cards with their logo on, they are a technology company that provides a network to link consumers, 32,000,000 businesses and 22,000 card issuers. The network is very high performance, handling 100 pieces of information and processing each transaction in [...]
Deepak Advani kicked off the first day’s analytics keynote by noting the number of different analytics communities that are now part of IBM – Cognos, SPSS, Algorithmics and more. Analytics, he says, is a broad change that is just beginning and will impact everyone. Rob Ashe followed and made the point that the opening keynote [...]
Jeff Jonas‘ great ad for analytics, talking about crossing a road as an analogy for the power of predictive analytics, kicked off the first real content of the keynote. Jeff talked about enterprise amnesia, the challenge of enterprises being unable to process all the data they have flowing in. Jeff uses a puzzle metaphor and [...]
Warning, long post follows – SAS has a lot of products and even this summary was a lot. A big session on the product portfolio – 2010 and 2011 highlights in some specific focus areas. New releases in 2010 included: Customer Link Analytics – released in Q1 this product focused on using links between customers [...]
Running smarter is the key theme of the BI 4/EIM4 launch (though the online event is apparently not running at all, let alone running smarter). The launch of the two together – Business Intelligence and Enterprise Information Management –is deliberate on SAP’s part. Information is power and being able to discover, integrate, cleanse and use [...]
Syndicated from ebizQ Lots of articles talk about the need to provide BI and analysis on mobile devices. And lots of enterprise applications want to “mobilize” themselves. But I don’t see it. I don’t think employees want to do BI on a smartphone or even data mining on an iPad. Nor do they just want [...]
Syndicated from BeyeNetwork Karl Rexer just sent me this link – Oracle Data Mining on iPad – and I have to say it is pretty cute. I recently got a demo of the new Oracle Data Mining capabilities and will post a quick summary of it soon but this is new way to look at [...]
