Knowing how to create better, more profitable customer relationships starts with an understanding of the strategic and day-to-day operational decisions your company or organization is making about those customers. If you can better manage these decisions, you can apply them in smarter, more purposeful ways sure to boost the value you reap from each customer. [...]
decision management summit
Rexer Analytics have just released the results of their 2011 survey – the 5th annual one, answered by over 1,300 data miners from 60 countries in the first have of 2011. The survey continued to show that CRM/Marketing, Financial and Insurance are the major commercial focus areas for data mining. It also reiterated the top [...]
I am giving a webinar on the 5 ways Decision Management leads to greater customer value with AllAnalytics.com at 11am Pacific on August 8,2012. Knowing how to create better, more profitable customer relationships starts with an understanding of the strategic and day-to-day operational decisions your company or organization is making about those customers. If you [...]
Last week there was an exciting announcement, reflecting the growing interest in Decision Management and the rapid acceptance that decisions are something that companies and organizations must manage if they are to survive and thrive in the area of big data. I am delighted to announce that Decision Management Solutions, the company of which I [...]
