I last got an update from KXEN when they launched InfiniteInsight Genius. Since then they have been rolling out cloud-based analytic applications built around their core modeling engine. In particular they have launched a new product, KXEN’s Predictive Offers, their second cloud-based predictive analytic application. KXEN has historically been focused on B2C companies, especially large [...]
data scientist
UPDATE: I wrote this review back in March but as part of the series on Marketing Decision Management I am writing about products such as the Portrait Suite so I have added it into the series. I got briefed by the Portrait folks back when they first became part of Pitney Bowes Software but it [...]
It’s that time again – time to take the Rexer Analytics survey so we can see what’s happened in the world of data miners over the last year. You can take the survey here: www.RexerAnalytics.com/Data-Miner-Survey-2013-Intro.html and use access code: NT1F2 I always find this survey really useful. It’s important to know that it is aimed at all [...]
Medio started in 2004 with a mobile-first focus on predictive analytics for customer engagement and monetization. Since then they have grown to over 80 people with a cloud-based solution designed to help companies boost engagement and monetization opportunities with their customers on mobile and other IP-connected devices. Medio specializes in personalized real-time information and recommendations [...]
I got an update from Predixion Software recently. Predixion, as I have blogged before, was founded in 2009 and is focused on disrupting the predictive analytics market by making it easier to build and deploy predictive analytics. Their core belief is that success with predictive analytics is going to require the broadening of the range [...]
An interesting thread over on LinkedIn got into a discussion of terminology and I thought I would share my opinion on this here: Decision Management is an approach for supporting, automating, managing and improving decisions. Decision Management Systems are systems that automate and manage repeatable decisions. Decision Support Systems support people manage decisions, both repeatable [...]
