crm

Syndicated from BeyeNetwork I recently got the survey results from the annual data mining survey that Karl Rexer of Rexer Analytics runs. You can get the summary here or the full results from Karl but here are my thoughts: Data mining is everywhere. The most cited areas are CRM / Marketing and Financial Services with [...]

Karl Rexer of Rexer Analytics sent me a note the other day about some early results of the 3rd Annual Data Miner Survey in the Spring of 2009.  Like the previous surveys (I blogged about the 2008 survey), it  examined data miners’ algorithms and tools, opinions and views, types of data analyzed, challenges encountered, and [...]

Stamatis Stefankos gave a presentation on his work with Sunrise Communications to forecast and reduce printing and mailing costs in a CRM context. Sunrise is the #2 telco in Switzerland with mobile and landline customers with 1.7 mobile customers (the majority). They have a typical data infrastructure with a data warehouse that pulls in data [...]

Syndicated from Smart Data Collective I recently hosted a webcast for Smart Data Collective titled “Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line”. With Korhan Yunak of Vodaphone Group, Anne Milley of SAS Institute and Mike Rote of Teradata Corporation on the panel we discussed how predictive analytics can [...]

Brent Leary interviewed me last week and posted it on his Social CRM blog. You can read about the interview, and listen to it here: Brent’s Social CRM Blog: Putting Customer Value to Work with Enterprise Decision Management – A Conversation with James Taylor. In it Brent and I mention an upcoming webinar with the [...]

Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added: As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to [...]

I saw ServiceBench when I presented at the Warranty Chain Management Conference and got a chance to get a more detailed presentation just recently. ServiceBench is aimed at the Service Supply Chain and is now part of NEW (who also presented at the conference). The service supply chain is often very complex because of the [...]

Intalio hosted a launch today to position themselves as The Enterprise Cloud Company. Intalio turns 10 years old this year. They remain a privately held company with 500 paying customers and have passed 50,000 deployed sites in 52 countries. 35 employees and 20 contractors across 14 offices worldwide. Customers cover all industries and business is [...]

CRM Magazine has a great article on decision management this month and it is available on line. As the summary says: Neither your best guess nor your gut instinct is good enough anymore. Fortunately, with enterprise decision management, the technology and methodology now exist to help you reach a better conclusion. Check it out, along [...]

Syndicated from BeyeNetwork I participated in a panel at IBM’s launch of its new Business Analytics and Optimization service line this week. I wrote a quick post to go with the launch and having attended and heard the IBM folks talk about it and had a chance to talk with some of them I thought [...]

A little while ago I got an update from Unica. While Unica may seem like a slightly tangential topic for me it actually is not. Not only do I think that many efforts to adopt decision management start with customer marketing decisions (Unica’s focus as part of Enterprise Marketing Management) but Unica has done a [...]

My podcast with Blake Landau is now available on the Customer Management IQ site. If CRM is your thing, check out my CRM page on Decision Management Solutions – decisionmanagementsolutions.com/crm

Decision Management Solutions attended the Santa Clara Cloudforce 2009 event yesterday and heard CEO Marc Benioff present “Welcome to the Real-time Cloud” in which he introduced some great features in their spring 2009 release and demonstrated, once again, that salesforce.com is paying attention. Salesforce.com has clearly realized that the next step for enterprise applications like [...]

Well I did the Blog Talk Radio thing with Blake Landau this morning and hopefully there are some visitors today as a result. UPDATED: Here’s a link to the podcast – Decision management and CRM. If CRM is your thing, check out the Customer Experience category or this series on using decision management to build [...]

Two articles from me that you might like to check out. First in Oracle’s Journal of Management Excellence 2009 February I have a Guest Commentary on The Overinstrumented Enterprise arguing that companies are investing too heavily in monitoring systems while under-investing in making those same systems manageable. This is similar to the argument I made [...]

Syndicated from Smart Data Collective Khosrow Hassibi of KXEN and Will Tangalos of Wells Fargo presented together on the challenges of predictive analytics in the real world and on Wells Fargo as an example of how some of these challenges can be met. Khosrow began with an overview of the basic predictive analytic tasks: Understand [...]

Syndicated from Smart Data Collective Anne Milley from SAS, one of the sponsors of the show, spoke on the art and science of better. Data is often messy and the enterprise is not a lab. Nevertheless, she says, we can still bring science to bear. We can observe, define, measure, experiment, learn and ACT. Anne [...]

A press release caught my eye recently on CRM – Gartner Identifies the Top Six CRM Marketing Processes for a Cost-Constrained Economy. Two of the six processes Gartner identified seem to me to require decision management to be done well. 1.Retention Management Retaining high value or potential high-value customers is essential in difficult economic times. [...]

Elana Anderson, now at Unica, wrote a nice piece titled Where CRM Goes Next for Baseline Magazine. In a short piece she highlights some of the key challenges for CRM/Marketing going foward: It must become more focused on interactive marketing, engaging with customers It must break free from old habits like fixed campaign schedules and [...]