behavior

Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added: As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to [...]

Syndicated from BeyeNetwork Oz Analytics – The Darker Side Of Analytics was an interested little post discussing the risk of using analytics to, in this case, to profile potential criminals based on past behavior. The use of analytics to predict crime and criminals is certainly growing and, as Steve said in his post, you have [...]

I got a briefing from ID Analytics recently – mostly to catch up on their new service for consumers My ID Score (https://myidscore.com). ID Analytics has historically been focused on B2B services – helping companies identify applications that are potentially fraudulent. They have an ID Network that collects information from 6 of the top 10 [...]

Syndicated from BeyeNetwork Merv Adrian recently posted on Information Builders Prepares to Ramp It Up and this made me think of webFocus. Like Merv I recently spoke with Michael Corcoran and learned a little more about Information Builder’s attitude to decision making and information. The webFocus page says “Because Everyone Makes Decisions” and pushing information [...]

Syndicated from ebizQ David Linthicum‘s recent blog post Approaching Predictive BI made me want to reiterate some of my thinking around BI (on which I have a whole category) on my blog. I often talk about going “beyond BI” with decision management. I distinguish between BI and Decision Management because BI helps you understand your [...]

Jim Sinur asked (and answered) a similar question on this blog recently – Do I Really Need a Business Rule Capability? Now I generally talk about Decision Services as the driver for business rules – services that answer business questions for other services – so how can you tell that a service is ideal for [...]

Syndicated from BeyeNetwork In Is Data a new defensibility? Abhishek Tiwari argues that even data is not defensible any more. He argues that data integration and the use of new sources of data are key skills but that companies cannot use unique data to differentiate because there is too much data and too much of [...]

Syndicated from ebizQ I saw this list of 10 skills developers will need in the next five years – developers not programmers you notice – and I was struck by several things. First and foremost it still assumed that application developers would be programming – not assembling applications from components, not specifying the behavior of [...]

Josh Becker of SubZero Wolf and Dave Froning of SAS presented on integrating text analytics and data analytics to make an impression. Text analytics has a lot of potential but success stories are not as widespread as you would think they should be nor are there many stories of operationalizing text analytics. The challenge, Dave [...]

Syndicated from ebizQ John Reynolds over on the Thoughtful Programmer had a great post a little while back – 19th Century BPMS. In it he said I sometime find it useful to describe a BPMS in terms of things and people that you probably would have found in an office or factory in the 1890s This [...]

Syndicated from Smart Data Collective Sugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce rate, and thus user satisfaction, for a new ad. Ad Words, of course, are displayed when a search is made and tracking results involves tracking who clicks on the ads and whether they convert, [...]

Syndicated from Smart Data Collective Andreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He started with a historical perspective. In the 70s perhaps 10M used computers, mostly in the back office. By the 80s this had reached 100M and the front office. By the 90s the internet and [...]

Syndicated from Smart Data Collective Thomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click [...]

Joe McKendrick pointed me to a story on ABC News today –  ‘Good Morning America’ Gets Answers: Some Credit Card Companies Financially Profiling Customers. The story is worrying and has some good reporting in but, as usual, the analytics behind the whole thing are poorly described. So, first things first. The headline gets us off [...]

Wrapping up my responses to John Schmidt’s post on Customer Centricity with a discussion of Mass Customization. John describes this as managing trade-offs and building sophisticated models to customize your response to each and every customer based on their value…

Fred Cummins had a post on the topic of measuring agility in which he gives two ways to assess how well SOA supports agility. When a business change is considered how many services must change to accommodate the new business requirements for services that change, how significant are the changes It is this second point [...]

Charlie Berger and some others presented on using data mining for fraud detection. Fraud is a huge issue – for instance there is $31B annually in insurance claims fraud (10-15%) with 25% of all claims have some fraud and more than 1 in 3 bodily-injury claims from car crashes involving fraud. Other industries have similar [...]

Usama Fayyad, previously Chief Data Officer of Yahoo, presented a keynote on From Data Warehousing to Strategic Data Assets – Case Studies on the Web: Social Networking, Direct-Response Marketing and Understanding Customer Behavior. The number of users on the web continues to grow rapidly, approaching 1Bn. The data created as these users move around the [...]

Last week I saw a post comparing Best Buy and Circuit City – one thriving and one going into bankruptcy – and it made me think about the role of decision management in Best Buy’s success. I have head Best Buy present various times an a number of elements of their successful customer-centricity strategy are [...]