JT on EDM

Reading 1:1 today I saw a great story about Gulf Bank called Overcoming Customer Interaction Roadblocks. This bank has a problem because it’s customers can’t get mail. How does it address this? By using it’s ATMs as a delivery device for messages! Putting relevant, timely, personalized information on the ATM when you use it. No more generic ATM screens but a genuine use of the ATM as a channel.

Once before I asked Is your ATM a sales channel yet? And should it be? It is nice to see at least one bank broadening it’s thinking about ATMs.