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First Look – Causata

Causata is a software company founded in early 2009 with a heritage from the online space – behavioral targeting on the web and database marketing. They are headquartered here in Silicon Valley with engineering in London and the team has experience across companies like Touch Clarity, Omniture, Interwoven, DoubleClick, RedHat, Skype, eBay and others. Causata [...]

Silver Tail Systems was founded in 2008 by founders with a background in web search, trend analytics and fraud detection. After joining eBay to fight phishing and other kinds of fraud like fake auctions and fake bids, the team sat down and figured out the tools that would have been helpful tackling these fraud challenges. [...]

Working with clients it is clear that the interest in analytics has never been greater than it is today. Yet there is still confusion about what analytics means. We have web analytics to analyze logs and clickstream data to optimize websites; data mining and predictive analytics to analyze structured data to segment customers and to [...]

Update – Zementis

I got a chance to catch up with Zementis. I last got an update from them on the product back in May 2010 when they released 3.0 with their support of Drools as well as PMML. Zementis is reporting good momentum with large customers such as the US Army and Verizon as well as a [...]

Update – In2Clouds

I got an update from in2clouds recently. Since I last wrote about them (see this First Look on in2clouds) they have made 3 key updates – they have added support for ensemble models, moved to allow private/hybrid cloud deployment and completed their service definition API. Ensemble models first. While using an ensemble model does not [...]

I recently got a briefing from Information Builders, an independent business intelligence (BI) and enterprise information integration/management (EIM) vendor founded in 1975. They sell their BI and EIM solutions separately, though they are increasingly selling these solutions together. They have 1,350 employees and 12,000 customer sites as well as a strong OEM portfolio. They find [...]

Interesting panel with folks from the Venetian, Marriott and Nextag discussing customer intelligence. First they were asked about their use of analytics: Nextag is an online comparison shopping engine that assembles data from 10,000 merchants online for consumers. They make money by buying clicks on search engines and then getting payments from merchants for referrals. [...]

The JBoss Drools team sent me a link to a screencam of their latest work on web-based decision tables and rule templates. This latest one – Video demonstrating use of the new Guided Decision Table editor and Templating editor – shows how far they have come. I did a fair bit of work with the [...]

First Look – Kount

I got a chance to catch up with Kount recently, a 4 year old company that is a wholly owned subsidiary of Keynetics (a 13 year old e-commerce company) focused on preventing fraud in e-commerce. They offer an all-in-one SaaS solution aimed at detecting fraud fast (intra-transaction real-time) while giving customers flexibility and usability. They [...]

Insurers face an explosion of direct sales channels: websites, mobile and call centers, with the rapidly evolving world of social media opening up even more opportunities. Driving consistent customer treatments and profitable direct sales across dynamic distribution channels, while effectively managing risk, is a huge challenge. As Deb pointed out, linking all customer communication together [...]

First Look – Toovio

Toovio was founded by a group of ex-database marketers who have extensive consulting and implementation experience with various marketing, decision management, and analytics products. Their backgrounds in real-time/database marketing in terms of analytics, building tools and using existing products has led them to develop their own solution. What they call their “Service-as-a-Service” (I would call [...]

First Look – Conductrics

I got a briefing from Conductrics recently. Conductrics is a start up delivering an agent-based decision optimization solution focused on next best action or next best message. Designed for a website, mobile application or even a POS it uses machine learning techniques to optimize the behavior of the site/application to meet some overarching objectives – [...]

One of my favorite web analytics bloggers, Avinash Kaushik at Occam’s Razor had a great post recently – Rebel! Refuse Report Requests. Only Answer Business Questions, FTW. In this post he argues that web analytics professionals should refuse requests for reports like How much traffic is coming to our website? I want a conversion rate [...]