Second day at Insight 2014 and the opening keynote is about transforming your industry. Mike Rhodin kicked things off by discussing how people think – by observing, interpreting what we see based on our experience and biases, and then we decide what we are going to do. But there is a limit to how well we can do [...]
Watson
Pej Javaheri come on to talk about the use of analytics to “be essential”. Analytics, he said, has arrived across marketing, sales, finance, IT and more. The results from applying analytics are clear and powerful, with research showing very strong ROI. IBM, he says, is focused on putting analytics in the hands of everyone while making it easy [...]
At IBM Insight 2014 this week to hear about IBM’s latest data and analytics offerings. Tomorrow I will be speaking myself on how event-centric decisions represent an inflection point in real-time decision making. For now though it’s going to be all IBM. After some great rah-rah intro material from Jake Porway and Jeff Jonas, Bob Picciano came [...]
Steve Gold came up to talk about how IBM Watson. Watson, of course, started with the focus on analyzing unstructured data to present hypotheses and learn from the results. Watson brought together lots of IBM projects and technology and Watson Analytics is similar – a combination of various technologies and projects to solve a new problem. [...]
Next up at the IBM Watson Analytics Cloud announcement is a partner panel with SugarCRM, AVENT and Truven Health Analytics: AVENT is a global technology company with a deep services company with a group focused on using analytics. SugarCRM is a CRM software company focused on helping businesses create extraordinary customer relationships. Truven Health is focused on using [...]
Next up a customer panel with cspire, xo communications and Purdue University. First question was what new things can you do with Watson Analytics? Easily convert data into a story in the context of a business The cloud supports a very distributed workforce allowing more people to access more advanced analytics Empowering people who would [...]
Dave Laverty kicked off IBM’s big Watson Analytics announcement event in New York. The focus today, he says, is the reinvention of the analytic experience with a degree of simplicity that puts analytic power in the hands of everyone. Bob Picciano joined him to make the key announcements. Back in January IBM announced the Watson business unit, a vertically [...]
IBM recently introduced a Predictive Customer Intelligence solution. Like the counter fraud solution earlier, this is one of IBM’s multi-product and services signature solutions. The focus of this solution is the increasing need to be truly customer-centric, focusing marketing on individual customers not on segments or campaigns, not on pre-existing mental models or ideas. This matters [...]
Continuing the IBM Big Data and Analytics event we come to Watson. Watson is designed to understand natural language, human-style communication. Watson then trawls through a potentially very large amount of material to create and score some hypotheses as answers for these questions and returns them. With each interaction it also learns what works, what the better answer [...]
