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Ron Shevlin

Three articles on loyalty caught my eye this week. First 1:1 had a nice piece on Loyalty Equals Growth for Sony. Sony is a company to which many people are already loyal so it was interesting to see that a formal loyalty program was still a priority for them. Talking about their combined CRM and [...]

Ron Shevlin blogged about CapOne’s new Card Lab. Like Ron I really like the fact that CapOne is using the interactivity possible on the web both to let customers find a product that meets their requirements and to gather a whole bunch of useful information about how customers think about credit cards. What strikes me, [...]