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InRule Technology is continuing to sell with a ruthless focus on .NET. They say they are still getting good traction with their focus on being the premier .NET business rules solution. Version 3.2 was released mid May and was a release driven primarily by the requests they get from their customers, especially those selected by [...]

Syndicated from Smart Data Collective Sugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce rate, and thus user satisfaction, for a new ad. Ad Words, of course, are displayed when a search is made and tracking results involves tracking who clicks on the ads and whether they convert, [...]

Syndicated from Smart Data Collective Arthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling for e-mail marketing. Arthur has been developing databases for database marketing for 30 years or so. Initially he focused on databases but found that people could not use them to make money and that [...]

First Look – KXEN

I got my first chance to really see KXEN’s product a little while ago and, as I am off to Predictive Analytics World tomorrow, I thought I would blog about it. KXEN was founded in 1998. The product is designed to deliver automated data mining and predictive analytics at a function level – the user [...]

Charlie Berger of Oracle presented on Powering Next-Generation Predictive Applications with Oracle Data Mining (ODM). Charlie joined Oracle from Thinking Machines about a decade ago and have been putting machine learning algorithms into the Oracle kernel. Data Mining, in database or otherwise, sifts through data to find hidden patterns, discover new insights and make predictions. [...]

First Look – SeeWhy

On my recent trip to Europe I got my first chance for a real look at SeeWhy’s product and their announcement today of SeeWhy Tracks Individual Customers’ Digital Mood seemed like a good reason to blog a little about this interesting product. The latest version helps manage customer experience by analyzing page errors, page load [...]

A reader had an interesting question this week. As a comment to Using decision management to deliver intelligent business performance he asked “What makes a company ready?”. I suspect my closing line “The products are, mostly, ready. Whether companies are is another question…” prompted this. So, what makes a company ready for enterprise decision management [...]

First Look – ioSemantics

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I spoke to Seth Grimes last week about an article he was writing that just published on Intelligent Enterprise –What BI Practitioners Can Learn From Operations Research. As I was reading the article I also noticed a response over on Michael Trick’s OR blog –Business Intelligence and Operations Research. Both Seth’s article and Michael’s response [...]

I started with an interesting breakfast this morning with Ian Ayres and Larry Rosenberger. Ian is the author of Super Crunchers (reviewed here in the wiki) and Larry is a research fellow and ex-CEO of Fair Isaac. The two of them were great conversationalists and we ranged across randomized testing (adaptive control), the power of [...]