Guest intelligence is something Target use to drive marketing and merchandising decisions. Target, of course, is a large US retailer that does business in 49 states and has a major web presence. Target has guest data from panel surveys, store surveys and operational data and regards these all as valid sources of guest data, without [...]
product
Syndicated from ebizQ Decision-centric organizations also focus on automating, not just supporting, decisions. They use this focus to develop simpler, standard processes and to become more event-driven. With decisions at the forefront, organizations need to change their thinking about automation. Instead of regarding information systems as simple stores of information that people use, they need [...]
While I was attending the Business Rules Forum a few weeks back I got my first chance to learn about Convergys. A major sponsor of the event, Convergys is focused on improving the customer experience and customer relationships using decisioning technologies. Building on a history in customer care and billing, Convergys is now a nearly [...]
Charlie Lewis of Air Products described how they have been using workflow and business rules (FICO Blaze Advisor). Air Products is a Fortune 300 company that primarily supplies industrial gases in a variety of markets. Charlie begun by describing the communication and work challenges of a diverse company across many countries where different groups have [...]
Since I last got updated on illuminate (see the first look on i-lluminate) they have been focusing on their business model. While illuminate is a general purpose database they have been focusing on data warehousing as an initial market– with business analytics applications to follow. The data warehouse market has various segments based on size. [...]
I got a chance to chat with the folks from KNIME recently to discuss their workbench. KNIME is essentially a workbench to define the pipeline of operations you want throw at your data, typically as part of doing analytic work. It allows you to do complex things to the data and document your process – [...]
Kevin Hogan of Accenture talked about how implementing a warranty system can drive harmonization and competitive advantage. His focus was on a recent case where they helped a company implement an SAP-based Warranty solution. The case is a global heavy equipment manufacturer with about a focus on Europe and North America. They were running 4 [...]
Kjell Hammerstrom of Sun presented on warranty costs. Product management teams specify warranty term duration and terms of warranties on products while procurment teams negotiate warranty terms with equipment manufacturers (many of Sun’s products are built by a manufacturer like Qunta, Mitac, Celestica). However the process was not collaborative – products would be released with [...]
