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Long Tail

Syndicated from Smart Data Collective Sugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce rate, and thus user satisfaction, for a new ad. Ad Words, of course, are displayed when a search is made and tracking results involves tracking who clicks on the ads and whether they convert, [...]

The Conference Board recently announced strong growth in online content or content-on-demand. The press release can be summarized by this comment: Fundamentally, consumers expect content to be available when they want it, and on the screen of their choice This, of course, creates both a challenge and an opportunity for those providing content. The challenge [...]

I saw this post recently – “The fat tail will be human, the medium tail social, the long tail algorithmic” – in which Chris Anderson (author of The Long Tail) says “The short head will be human, the fat middle social and the long tail algorithmic”. This made me think some more about the role [...]

[amazonify]0470043555:right[/amazonify][amazonify]0470043555::text::::Chocolates on the Pillow Aren’t Enough: Reinventing The Customer Experience[/amazonify] I have just finished Jonathan Tisch’s book Chocolates on the Pillow Aren’t Enough: Reinventing The Customer Experience.The author is Loews Hotels chairman and CEO and is clearly very knowledgeable about the customer experience and how to improve it. The book has two main sections – [...]

Book Review – The Long Tail

[amazonify]1401302378:right[/amazonify][amazonify]1401302378::text::::The Long Tail: Why the Future of Business is Selling Less of More[/amazonify] Chris Anderson does a nice job of introducing some key concepts that are redefining business in the Internet era. As he says “The era of one-size-fits-all is ending, and in its place is something new, a market of multitudes”. In this world [...]