Darren from ASG presented next on Metadata enabled Business/IT Integration. Business metadata can be contained in all sorts of things like data models, XML and database schemas, process definitions, ERP/CRM etc. Not clear who created what or which ones are “right” and things like mergers and acquisitions may create new problems. There is no “right” [...]
data warehouse
Terry from Pinnacle Entertainment (a gaming company) was up after lunch on The Business Drivers Behind Creating an Enterprise Data Architecture in the Gaming Industry. Pinnacle has 12 properties, none in Vegas, and competes with the likes of Harrah’s (used as a case study by Stephen Brobst yesterday). Pinnacle started with a marketing data warehouse, [...]
Stephen Brobst of Teradata was next with A Reference Architecture for Integrating an Active Data Warehouse into the Real-Time Enterprise. He started with a great quote from a Gartner analyst: No such thing as a business surprise – there is always a warning in advance but were you listening – did you collect data about [...]
Next up was a session from some folks at ASG talking about business metadata. They started by discussing the metadata audience and how it is changing as the syntactic and semantic richness of metadata increases. Initially there was a focus on consistent definitions for, say, COBOL copy books. Gradually expanded out to DBAs, Data Architects [...]
[amazonify]0471470643:right[/amazonify][amazonify]0471470643::text::::Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management[/amazonify] This is one of the classic works on data mining and well worth the read.I really liked the book both because it is well written and because, although it drilled into a fair amount of detail about some of the techniques, it started each new [...]
