Continuing my responses to John Schmidt’s post on Customer Centricity with a discussion of Process Integration. John describes this as focusing on cross-channel integration using Enterprise Service Bus/SOA technologies to bring data to the point of interaction. Decision management, of…
customer-centric
John Schmidt over on the Informatica blog had a great post on Customer Centricity that gave me a theme for three posts this week. He identified three approaches, each one of which I want to map to decision management. First…
At the Business Intelligence Warehousing and Analytics Summit at Oracle today. BIWA is part of the Oracle User Group focused on BI, analytics and data warehousing. Jeanne Harris of Accenture (author, with Tom Davenport, of Competing on Analytics) started off the day. The subtitle of her presentation is “Building Competitive Strategies Around Data-driven Insights”. Analytics [...]
I was pointed to a post today on the topic of customer service (Another Day, Another Customer-Service Nightmare on the EconoWhiner) that pointed out that companies need to provide quality service and quality customer service if they’re going to survive an economic downturn as severe as this one? Now I am not going to pick [...]
Last week I saw a post comparing Best Buy and Circuit City – one thriving and one going into bankruptcy – and it made me think about the role of decision management in Best Buy’s success. I have head Best Buy present various times an a number of elements of their successful customer-centricity strategy are [...]
[amazonify]0471470643:right[/amazonify][amazonify]0471470643::text::::Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management[/amazonify] This is one of the classic works on data mining and well worth the read.I really liked the book both because it is well written and because, although it drilled into a fair amount of detail about some of the techniques, it started each new [...]
