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As part of the ongoing blog series on Marketing Decision Management Solutions I got an update from SAP on Real-Time Offer Management. This is based on an acquisition made at the end of 2006 of a real time recommendation technology developed for the CRM market, with early adoption mainly by the competitive service industries – [...]

Next session for me at FICO World is one focused on where customer decisioning is going. John Rymer of Forrester began by presenting some of the major trends found in a recent Forrester survey conducted for FICO: Customer modeling is getting much more sophisticated as companies try and understand large numbers of customers more precisely [...]

Stuart Wells, the CTO of FICO, came up to give the keynote and talk about FICO’s big cloud announcements: FICO Cloud-based Decision Management Platform (announcement here) FICO Analytic Cloud (announcement here and sign up here) Customer engagement applications  on this cloud platform announcement here (discussed also in this blog post). Stuart began with a couple of stories. [...]

WebSphere Strategy #ibmimpact

In the analyst track we got an update on WebSphere. Marie Wieck kicked off with a quick overview of the WebSphere business and on the persistent themes, largely the same as the ones highlighted in the opening keynote (open, mobile) but also emphasizing IBM’s increased outreach to and support of developers, its focus on improving [...]

I am giving a webinar at 10 am Pacific/1pm Eastern April 11, 2013 on Operational Customer Interaction Analytics A fundamental transformation in how customers and companies interact around products and services is underway as the social, mobile and informed customer expects personalized and relevant interactions at every touch point. Companies must establish relevant engagement with their [...]

UPDATE: I wrote this review back in March but as part of the series on Marketing Decision Management I am writing about products such as the Portrait Suite so I have added it into the series. I got briefed by the Portrait folks back when they first became part of Pitney Bowes Software but it [...]

Silverlink – an update

Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to [...]

First Look – Medio

Medio started in 2004 with a mobile-first focus on predictive analytics for customer engagement and monetization. Since then they have grown to over 80 people with a cloud-based solution designed to help companies boost engagement and monetization opportunities with their customers on mobile and other IP-connected devices. Medio specializes in personalized real-time information and recommendations [...]

Big Data is a big topic these days. The combination of predictive analytics and Big Data should create new opportunities for more specific, future-oriented analysis of large amounts of data to create actionable insight. Yet most organizations are not combining predictive analytics and Big Data in this way and I think this is because they are trying [...]

First Look – Be Informed 4

Be Informed recently gave me an update on their progress. Based in the Netherlands, they were founded back in 2002 and they released 4.0 last year and have been focused on building a large number of projects across Europe, especially in the Netherlands. Focus areas are public sector and financial services. They are over 200 [...]

Progress Corticon Business Rules Management System (BRMS) v5.2 was delivered in February and focused on key enhancements for natural language support, mobility, and Progress Software integration.  Since the first version nearly a decade ago, Corticon has focused on offering easy-to-use tools to express and manage decision making logic.  The Corticon business rules expression language is [...]

An article on electronic medical records in the New York Times caught my eye recently. In this article was the comment: Computerized patient records are unlikely to cut health care costs and may actually encourage doctors to order expensive tests more often, a study published on Monday concludes. Now I don’t know specifically what about [...]

Some time back I wrote Here’s how decisions and rules relate (and how to manage them) and it seemed to me that this could do with being repeated with small updates. One of the questions I get often is around how decisions and business rules relate. Business rules are, after all, one of the core technologies [...]

My eye was drawn to an article in the New York Time last week – For $2 a Star, an Online Retailer Gets 5-Star Product Reviews.  This article drew attention to the ongoing and growing problem of fake reviews. Like many of us I increasingly rely on reviews on sites like amazon.com or yelp.com to [...]

First Look – Netuitive

Netuitive provides predictive analytics for IT. Based in Reston VA and founded in 2002 they have over 50large enterprise customers and 300 more through OEMs. Their solution is designed to prevent degradations and outages to critical applications and services by providing an intelligence layer on top of existing monitoring systems. Companies use the software for [...]

First Look – Ideate

Ideate is an Application Framework from a company called Consilience International that was started about 2 years ago by a couple of process folks looking to do something that was more suitable for highly evolvable, dynamic environments where runtime adaption was important. These kinds of dynamic applications are increasingly a focus for companies. Consilience’s view [...]

Eric Yau kicked off the business analytics keynote today, saying that they are going to focus in on the 3+3 areas discussed yesterday and with that he introduced Deepak Advani. Deepak introduced some key IT trends – rising data volumes, high volume decisions that require decision automation and LOB demanding more flexibility and independence – [...]

Decision Management Systems are the next generation of information systems. Agile, analytic and adaptive, Decision Management Systems put business rules management systems, predictive analytics and optimization to work improving the effectiveness and efficiency of your operations. Decision Management Systems are agile – easy to change, easy to keep compliant and transparent in their behavior. They [...]

First Look – Causata

Causata is a software company founded in early 2009 with a heritage from the online space – behavioral targeting on the web and database marketing. They are headquartered here in Silicon Valley with engineering in London and the team has experience across companies like Touch Clarity, Omniture, Interwoven, DoubleClick, RedHat, Skype, eBay and others. Causata [...]

Silver Tail Systems was founded in 2008 by founders with a background in web search, trend analytics and fraud detection. After joining eBay to fight phishing and other kinds of fraud like fake auctions and fake bids, the team sat down and figured out the tools that would have been helpful tackling these fraud challenges. [...]