The Oakland Athletics Score with Mobile Coupons headlined an article about this new approach to delivering coupons. Reading this it seemed to me that this was an opportunity for the Oakland A’s, well known for their use of analytics in player selection, to bring analytics to bear on the marketing operations. Mobile coupons are constrained [...]
baseball
Yesterday my old buddy Dave Wright told me about Bill James on 60 minutes – for those of you who don’t know, Bill James is the Red Sox stats guy who, like Billy Beane at the Oakland As, uses data mining and analytics to drive recruiting, game planning etc. Dave’s comment was “now that’s Decision [...]
