JT on EDM

Got another question about a job today. This time Jim Fahy sent me this one:

Director, Insight and Innovation Advanced Capabilities

The Insight and Innovation group combines a customer analysis group; research and targeting; and the analytics reporting and technology team formerly housed in a corporate customer service excellence structure.   The customer and market insights that are created will drive the improved innovation, product development, brand differentiation and customer loyalty with the goal of propelling revenue growth and driving customer acquisition through a world-class insight and innovation center of excellence.   The Insight and Innovation Advanced Capabilities Director will provide strong leadership promoting teamwork and building on strong collaborative relationships with cross functional partners.

The individual selected for this role will provide strategic thought leadership with regard to statistics/modeling and targeted marketing areas for Wachovia.   He/she will manage Insight and Innovation resources dedicated to targeted marketing modeling/optimization and advanced modeling efforts such as pricing, ROI and media mix modeling.   This professional will lead the development of cross-enterprise customer/prospect contact strategies in order to maximize Wachovia’s return on targeted marketing investment.

Here are the details, contact Jim if you are interested.