Table of contents for Forrester IT Forum 2008
- Blogging Live from the Forrester IT Forum 2008
- Live from Forrester – Your Role in Business Innovation
- Live from Forrester – Don’t Wait to Innovate
- The New Enterprise Data Center (IBM)
- Internet Phase II: Collaboration
- The Future of Enterprise Applications
- Why Events Matter To The Business
- Dynamic Business Applications
- Age of Dynamic Business Applications
- Bringing IT from the Back Office to the Boardroom
- The Future of Application Development
- Automating Decisions within Business Processes
- Integrating the enterprise and fueling innovation
- How enterprises are winning with web 2.0
- Lessons Learned from BPM Deployments
- Information as a Service
- Change management in the real world using BPM
Eric Browne and Mike Gilpin kicked it off and introduced the theme of the conference – Innovation. 80% of GDP growth comes from new products and more innovative companies have higher profit margin growth and stock returns. Innovation remains in the top 3 list of concerns for executives. They showed an interesting collection of definitions for “innovation” and these included
- continually creating a desired future
- creating new product ideas
- a technology that is new to a given organization or location
- a novel and beneficial change in practice
Business transformation is defined by Forrester as
Transforming a business process, marketing offering or business model to boost value and impact for the enterprise, customers or partners
Smart (Enough) Systems
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“continually creating a desired future “… really? getting a little new age-like for me….and I don’t think the definition of Business Transformation should have the word ‘transforming’ in it. I would like to see a little on what characteristics of a process are actually changed that indicates transformation.
?
Dave, I agree that that definition of innovation (which is from John Kao) is “new age-y.” I used it in my session as one of several definitions out there, which I compared and contrasted (and criticized, lightly), in the build up to giving Forrester’s definition, which is:
Business innovation = Transforming a business process, market offering, or business model to boost value and impact for the enterprise, customers, or partners
To parse this a bit:
– The subject of the transformation can be a business process, a market offering, and/or a business model
– To qualify as business innovation, it has to deliver business value, and have measurable impact
– The beneficiary of this value can be the enterprise (typically via its employees), its customers, or its business partners.
Pretty concrete and non-squishy definition, I think.