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Testimonial from Dr Hugh Watson


“James Taylor and Neil Raden are on to something important in this book – the tremendous value of improving the large number of routine decisions that are made in organizations every day. While experienced business intelligence professionals may recognize the individual pieces, the authors do a wonderful job of integrating the component parts and providing frameworks, concepts, technology discussions, examples, and implementation guidelines to help companies make the potential a reality.”

Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, University of Georgia


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