I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]
test and learn
Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to [...]
Neil Raden of Hired Brains recently published a new report – “BI is Dead! Long Live BI! Making the Transition From Data to Decisions“. Neil and I go back a ways – he and I wrote Smart Enough Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions, the first book on Decision Management, back [...]
