≡ Menu

segment

Next session for me at FICO World is one focused on where customer decisioning is going. John Rymer of Forrester began by presenting some of the major trends found in a recent Forrester survey conducted for FICO: Customer modeling is getting much more sophisticated as companies try and understand large numbers of customers more precisely [...]

I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound [...]

IBM has a portfolio of decision optimization products that are integral to their smarter analytics strategy, aimed at both the hard-core optimization experts as well as targeting line of business markets. IBM sees optimization expanding, expanding from the traditional optimization technology market to a more mainstream decision optimization platform with an increasing focus on specific [...]

I am giving a webinar at 10 am Pacific/1pm Eastern April 11, 2013 on Operational Customer Interaction Analytics with Aha! Software and Adundance Studios. A fundamental transformation in how customers and companies interact around products and services is underway as the social, mobile and informed customer expects personalized and relevant interactions at every touch point. Companies must [...]

I am giving a webinar at 10 am Pacific/1pm Eastern April 11, 2013 on Operational Customer Interaction Analytics A fundamental transformation in how customers and companies interact around products and services is underway as the social, mobile and informed customer expects personalized and relevant interactions at every touch point. Companies must establish relevant engagement with their [...]

I have been getting a bit behind with my blogging and tweeting recently but I was struck by a comment on Howard Dresner’s thread (@howarddresner) based on preliminary results from his survey (http://wisdomsurvey.com). #BetterDecisionMaking (so far) is the top goal for #BusinessIntelligence – wisdomsurvey.com #BIWisdom — Howard Dresner (@howarddresner) March 8, 2013 and Boris Evelson [...]

I wrote about FICO Model Central, FICO’s model management product, back in February of 2012. A new release, 3.0, is shipping with a new feature called Model Deployment Accelerator for rapid deployment. To recap, FICO Model Central automates analytic model compliance tasks, provides alerts and visualization to help you identify needed model updates, supports getting [...]

UPDATE: I wrote this review back in March but as part of the series on Marketing Decision Management I am writing about products such as the Portrait Suite so I have added it into the series. I got briefed by the Portrait folks back when they first became part of Pitney Bowes Software but it [...]

Russ Cobb and Randy Guard came up to walk us through a day in the life of a marketing department: Problem identification by the CMO Discovery and segmentation by the marketing analyst Campaign design and execution by the campaign manager Optimization and social listening by the campaign manager and marketing analyst Results for the CMO Randy [...]

First Look – Scorto Update

I last looked at Scorto back in 2010 (see this First Look). The firm continues to be focused on Decision Management and risk management solutions and now has 7 offices around the world focused on insurance and banking customers. In particular Scorto focuses on debt collection, customer acquisition, loan origination and risk management. The products [...]

I was chatting with our VP of business development today and she shared a great phrase that she had heard recently – “the tyranny of the anecdotal.” This refers, of course, to the terrible tendency of people to use anecdotes and stories to make decisions. The regrettable tendency for a doctor to ignore data about [...]

First Look – Salford Systems

Salford Systems was founded in 1983 and initially developed SAS procedure– add-ons for SAS. They then worked with a PC-based statistics package before moving solidly into data mining and predictive analytics after meeting the inventors of the CART algorithm around 1990. Their product range now consists of CART®, TreeNet® stochastic gradient boosting, MARS®, RandomForests®, GPS™ [...]

Experian has recently renovated their decision management platform – now called PowerCurve™. Experian’s clients generally need to achieve one of four goals – increase revenue through market share growth; controlling risk to manage exposure and reduce losses; increased operational efficiency; or compliance. These goals obviously drive you to using Decision Management Systems and to use [...]

First Look – Inkiru

I caught up with a local real-time decision making start up recently called Inkiru. Inkiru’s mission is to revolutionize real-time decision making by using the increasing volumes of data available to drive both insight and action. The core team is ex-Visa, PayPal, eBay, Chase, amazon with a focus in payments, fraud detection and security. The [...]

IBM has two core Decision Management products, Operational Decision Management and Analytical Decision Management. As noted yesterday CIOs see a need to drive better real time decisions while CEOs see the need to differentiate their organizations by translating insight into actions (by making decisions). The Decision Management solutions are focused on optimizing decisions – not [...]

I recently completed and Teradata has just published a new case study- Beyond the Data Warehouse – Telenor Pakistan’s journey into Advanced Analytics. This was an interesting case study to write, covering multiple data-centric applications that went well beyond the basics of reporting and dashboards. Data and analytic insight are being used to route calls, make cross-sell [...]

It used to be that analytics were applied in batch, updating the database with a score or customer segment based on yesterday’s data. It used to be that these models could take months to implement, so that the models themselves were based on data that might be months out of date. It used to be [...]

Brenda Dietrich from IBM research wrapped up the morning with a discussion of some of IBM’s research. This involved both managing uncertain data at scale and driving analytics for this data. Projects cover systems of people, the future Watson, Outcome-based business and resilient business and services. As everyone knows there’s a lot more data out [...]