segment

I caught up with the folks from Conductrics to learn about their 3.0 release (I have blogged about Conductrics before). Conductrics has been in the decision optimization business for many years now. At its core Conductrics is about assigning customers to experiences. They recently released 3.0 with some new features. Conductrics Express is a point-and-click [...]

I participated in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers with Steven Noels of NGDATA. We discussed next best action marketing, where each customer becomes a “segment of one” versus a “segment of many,” improving marketing action precision and relevancy. Implementing next best action marketing requires the right technology to give you [...]

I am participating in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers on September 21st at 12 Noon Eastern/9am Pacific with Steven Noels of NGDATA. Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part [...]

I got a briefing on SAS Factory Miner, to be officially released in July. SAS Factory Miner is designed to help organizations scale their analytic efforts, enabling them to solve more problems, faster, more accurately and without adding resources. SAS generally presents the analytic lifecycle with two main loops – a discovery one and a [...]

Next up was a discussion of the Teradata Marketing applications with a presentation from MGM Resorts. I wrote about their marketing solutions back in 2013. These solutions have evolved and include in-house and acquired technology like Market Helm, Aprimo and others. These solutions are designed to bring cross-channel consistency and customer specificity. Individualization, real-time interaction, [...]

I last got an update from BigML back in 2013 when they updated us on their predictive analytics/machine learning platform. Since then they have been adding new algorithms, especially in unsupervised machine learning techniques, and generally updating the interface and workflow. With about 15,000 registered users Big ML is moving into enterprise customers more and [...]

Dataiku, a company founded in 2013 and based in France, launched their product, Data Science Studio (DSS), in February 2014. DSS is a web-based analytic software platform designed for data scientists and analysts. The product is designed to improve the effectiveness and productivity of data teams especially when it comes to turning raw data into [...]

Since I last wrote about 11 Ants they have increasingly focused on retail analytics to help retailers make the most of their transactional data and loyalty program data. 11 Ants new Retail Analytics Platform is designed to address a number of initiatives in retail – integrating customer behavior deeply into metrics, being consistently customer-centric across [...]

Angoss has been selling analytic software, installed and increasingly hosted, for about 20 years. Angoss aims to satisfy advanced statisticians as well as business users with the skills and acumen to develop advanced analytics. Angoss  KnowledgeSEEKER 9.0 is the latest release of their flagship product. Release 9.0 adds automated workflow to the existing decision tree [...]

As part of my ongoing series on Marketing Decision Management solutions I recently caught up with Granata Decision Systems. Granata was founded in 2012 by folks from the University of Toronto who specialize in optimization and AI. GDS’ product is a marketing optimization solution targeted at organizations with a relatively sophisticated customer analytics environment who [...]

I am giving a live webinar on March 17, 2014 “Nurture Customer Loyalty With Personalized Messages and Channel Alignment.”  There’s a free 10-minute preview segment now available – View Free Preview   As more customers use more channels it’s challenging to deliver personalized, targeted messages across channels and over time. To meet this challenge, organizations should focus on the right [...]

Valen Analytics has been around since 2004 and is focused on providing proprietary data, analytics and predictive modeling to the Property and Casualty market with 25 customers in production. To help carriers manage and segment their portfolios to drive underwriting profitability, Valen develops productized models based on pooled consortium data for carriers. Valen’s InsureRight platform [...]

As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]

I got an update from BigML recently – I first blogged about them back in December. BigML has continued to grow since then, opening the product to general use (you can sign up here). They now have over 4,600 users and more than 100 paying customers. The product still offers a simple interface underpinned by [...]

I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing Decision Management. These solutions have evolved from internally developed Teradata solutions as well as their acquisitions of Aprimo, eCircle and Market Helm Interactive (reviewed by me here). Several things are driving Teradata’s approach to integrated [...]

I got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of decisioning– as clients move from profiling and segmenting their customers, to predictive scoring and business rules to optimization. They see some interesting numbers for improvement through this lifecycle [...]

I am attending IBM’s Analyst Insights this week and blogging all the sessions not under NDA. First up is Bridget van Kralingen on The New Client Agenda: Driving Transformation with Big Data Analytics. IBM believes that Big Data is not inherently going to generate value, it is going to take using it in new ways [...]

As part of my ongoing series on Marketing Decision Management Solutions I got my first look at a new take on next best action systems the other day with the folks from Idio. Idio focuses on what they call “intelligent customer experiences through content.” They have what amounts to a real time decisioning platform focused [...]

As part of our series on Marketing Decision Management Solutions, I got an update on SAS Real-time Decision Manager. SAS Real-time Decision Manager is a complete solution that delivers decision capabilities around customer intelligence for marketing and I was last updated on it back in 2010. The solution provides a unified capability for making customer [...]