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I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound [...]

Syndicated from my blog on the International Institute for Analytics Site IIA is talking about analytics entering a new era, Analytics 3.0, The Era of Impact. What is Analytics 3.0? According to IIA, Analytics 3.0 marks the stage of maturity where leading organizations realize measurable business impact from the combination of traditional analytics and big data. High-performing companies [...]

I have been following the Data 2.0 Summit folks recently – the Third Annual Data 2.0 Summit 2013 in San Francisco is a one-day conference and speakers include Anthony Goldbloom, CEO of Kaggle, who is always worth listening to and you can get 20% off your Data 2.0 Summit pass by clicking this link. Anyway, the theme this year is that [...]

I saw this list of Top 10 CIO Business and Technology Priorities in 2013 from Gartner the other day and it caught my eye. In particular I was struck by the potential for Decision Management to impact both business and technology priorities on this list. Obviously one can tie almost anything to a priority like “Increasing [...]

Medio started in 2004 with a mobile-first focus on predictive analytics for customer engagement and monetization. Since then they have grown to over 80 people with a cloud-based solution designed to help companies boost engagement and monetization opportunities with their customers on mobile and other IP-connected devices. Medio specializes in personalized real-time information and recommendations [...]

2. Business users wouldn’t know what to do with decision automation if they had it “My business users don’t want to get involved” “But I can’t get users to tell me the rules now” “I don’t want the users telling us how to do our jobs” The first reaction to decision automation technology from some [...]

IBM has two core Decision Management products, Operational Decision Management and Analytical Decision Management. As noted yesterday CIOs see a need to drive better real time decisions while CEOs see the need to differentiate their organizations by translating insight into actions (by making decisions). The Decision Management solutions are focused on optimizing decisions – not [...]

Rapid-I provides open source software for predictive analytics, data mining and text mining. Incorporated in 2006, they are based in Dortmund Germany and have been working on RapidMiner since 2001. They have over 35,000 production deployments and more than 400 customers in 40 countries. Banking and financial services is their largest market followed by Pharma [...]

I am giving a webinar on Thursday March 14, 2012 10 am Pacific with Revolution Analytics on “Models Collecting Dust? How to Transform Your Results from Interesting to Impactful” Data scientists sometimes lament, “Why can’t I get anyone to use my predictions?” Great models that make accurate predictions are sometimes disconnected from organizational decision-making. This [...]

Retailing today had an interesting article – “Best Buy, Sears, Target tops in cross-channel performance” – about the importance and challenges of becoming a cross-channel retailer. I was struck by the potential of Decision Management Systems to improve cross-channel experiences in a couple of key areas: 60% had inconsistency across in-store and online promotions; Obviously [...]

Oracle Real-Time Decisions (RTD) is Oracle’s core Decision Management product and I have reviewed it before (see this First Look – Oracle RTD 3 and this one on the Oracle RTD Roadmap plus I have written a detailed Oracle RTD product review). With the release of “Oracle RTD Base Application Release 3.1” in May 2011 Oracle [...]

Bill Gassman spoke on the role of Business Intelligence – BI – in process improvement. Bill means “big BI” – everything to do with intelligence about your business, the discipline of BI and analytics, not just a “BI” product. The road to intelligent operations he says has “haves” and “have nots” – some have BI [...]

I got a chance to catch up with Opera Solutions recently. A company that aims to improve “machine intelligence” and couple it with human insight to help companies with sustained profit growth, Opera has 400 staff worldwide with over 125 analytic scientists. This makes it a very large analytic solutions provider in a market dominated [...]

Bo and Lawrence from PARC presented some work on contextual intelligence research designed to exploit unstructured data for novel predictive applications. PARC is now an independent business unit focused on the Business of Breakthroughs, working with Xerox and with other companies. The new focus means they work on a wide range of problems and aim [...]

Mark Hornick of Oracle’s Data Mining Technologies Group presented on the use of the Oracle Data Mining technology to drive recommendations at Oracle OpenWorld (OOW). The challenge in a show like Oracle OpenWorld is that there are thousands of sessions and attendees need help finding the sessions that will match their interests. Three groups were [...]

Portrait Software, now part of Pitney Bowes Business Insight – has a tag line of “Make every interaction count” so, with my focus on micro decisions, I wanted to get an update. Since the early days of Quadstone (acquired by Portrait some years ago) the focus of this team has been to help people get [...]

The Oracle Real Time Decisions (RTD) roadmap began with a quick review of Oracle RTD (see my earlier post on the role of RTD in e-commerce) – an analytical decision service that sits between the operational and analytic applications of an organization so that operational business processes can be analytically enhanced. Crucially it combines prescriptive [...]