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As part of my ongoing series on Marketing Decision Management solutions I recently caught up with Granata Decision Systems. Granata was founded in 2012 by folks from the University of Toronto who specialize in optimization and AI. GDS’ product is a marketing optimization solution targeted at organizations with a relatively sophisticated customer analytics environment who [...]

To wrap up the series I have been writing on standards in predictive analytics, here’s the report I have been working on. This report discusses each of the topics in the series – R, Hadoop and PMML – in more detail and pulls it all together in a single paper. You can get the Standards in Predictive [...]

In this series so far we have discussed a number of standards – R, PMML and Hadoop – that are well established. There are also some future developments that are worth considering—the emergence of the Decision Model and Notation standard, growing acceptance of Hadoop 2 and planned updates to PMML specifically. As regular readers of [...]

With the fourth post in this series I am going to talk about Hadoop – something with even more hype than R or predictive analytics. As we all know the era of Big Data has arrived. As anyone who reads the IT or business press knows, there is more data available today,  this data is no longer [...]

The third post in my series on standards in Predictive Analytics is on R, a hot topic in analytic circles these days. R is fundamentally an interpreted language for statistical computing and for the graphical display of results associated with these statistics. Highly extensible, it is available as free and open source software. The core environment [...]

Continuing my series on standards in Predictive Analytics I am going to talk first about PMML. PMML is an XML standard for the interchange of predictive analytic models developed by the Data Mining Group. The basic structure is an XML format document that contains a header, a data dictionary, data transformations and one or more models each [...]

I am working on a paper, for publication in early 2014, on the role of standards such as R, Hadoop and PMML in the mainstreaming of predictive analytics.  As I do so I will be publishing a few blog posts. I thought I would start with a quick introduction to the topic now and then [...]

First Look: Revolution Analytics 7

In the 9 months or so since I last wrote about Revolution Analytics they have released a new version of Revolution R Enterprise 7. This is focused on delivering “Write once deploy anywhere.” R, of course, continues to expand in popularity with the recent Rexer Data Mining survey (reviewed here) putting the percentage of data [...]

The old way: Big data is a hot topic. Big Data was coined as a term by Gartner to mean data that has Volume (more data), Variety (of many types) and Velocity (that arrives more rapidly). Value is extracted from big data using advanced analytics such as data mining and predictive analytics. This data can [...]

First Look: NICE

As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]

First Thoughts: SAP and KXEN

SAP recently acquired KXEN, a leading provider of predictive analytics technology, to complement SAP’s existing analytic products. I have previously written about both companies’ products and this week got a chance to chat with John Ball, CEO of KXEN, as well as a number of executives on the SAP side. This is an important acquisition [...]

First Look: Cloudera Update

It’s been a while since I got an update from Cloudera (last time was in 2010, here). Since then, obviously, much has changed. Back in 2010 Cloudera was focused on storage and batch processing against this data with little focus on advanced analytics. Today, Cloudera has added support for real-time SQL queries through improvements in [...]

First Look: Datameer

As part of an ongoing expansion of our ecosystem mapping to include more Hadoop-based products I recently got an update from Datameer. Datameer was founded back in 2009 by Stefan Groschupf, who was one of the original contributors to Nutch, the open source project that spun off Hadoop. Prior to starting Datameer, he and the [...]

First Look: Cascading Pattern

As part of some ongoing research on support for PMML I recently spoke with Concurrent. Concurrent is an enterprise software company focused on simplifying Big Data development on Hadoop. The company’s core product is called Cascading. This is a free, open-source, development framework for Apache Hadoop designed to let developers build sophisticated data processing applications [...]

First Look: BigML Update

I got an update from BigML recently – I first blogged about them back in December. BigML has continued to grow since then, opening the product to general use (you can sign up here). They now have over 4,600 users and more than 100 paying customers. The product still offers a simple interface underpinned by [...]

First Look: Convergys

I got an update from Convergys on their real-time decisioning engine recently. Convergys is a services company with 75,000 customer management employees across 69 contact centers around the world. They provide contact center outsourcing, technologies for customer contact centers and customer experience analytics. Convergys’ technologies are designed to support contact centers, covering IVR, campaign management, [...]

I got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of decisioning– as clients move from profiling and segmenting their customers, to predictive scoring and business rules to optimization. They see some interesting numbers for improvement through this lifecycle [...]

UPDATED 2/19/2015 for SAS® Decision Manager v 2.2 reflecting ongoing integration of capabilities into the core product as well as new features (in italics). SAS has announced its new Decision Management product – SAS® Decision Manager  – back in 2013 and it is now in version 2.2. Over recent years SAS sees an increasing focus [...]

Decision optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved. Combine this with the many possible action combinations, uncertainty about what customers might do, as well as [...]

It’s been over a year since I last got updated on Zementis (their 3.5 release of ADAPA and PMML Universal Plug-in). Since then they have been busy adding support for new platforms and signing new partnerships. Most recently they have announced a strategic alliance between Zementis and FICO, something Zementis sees as a big win for [...]